Baby Food - New Zealand

New Zealand

Revenue in the Baby Food market amounts to US$119.40m in 2024. The market is expected to grow annually by 2.79% (CAGR 2024-2029).
In global comparison, most revenue is generated in China (US$19,990m in 2024).
In relation to total population figures, per person revenues of US$22.66 are generated in 2024.
In the Baby Food market, volume is expected to amount to 6.47m kg by 2029. The Baby Food market is expected to show a volume growth of 1.0% in 2025.
The average volume per person in the Baby Food market is expected to amount to 1.1kg in 2024.

Key regions: Canada, United Kingdom, Japan, United States, Spain

Market

Region

Region comparison

Currency

Analyst Opinion

The Baby Food market in New Zealand is facing negligible growth, influenced by factors such as the increasing preference for homemade baby food, rising health concerns among parents, and the availability of a wide range of organic and natural options. The sub-markets of Baby Milk & Infant Formula, Baby Cereals & Other Dried Baby Food, Prepared Baby Food, and Baby Snacks & Others have also impacted the overall market. However, with the growing demand for healthier and more nutritious options, the market is expected to see a gradual increase in growth rate in the coming years.

Customer preferences: The New Zealand Baby Food Market is experiencing a shift towards organic and natural options, as consumers become more health-conscious and mindful of the ingredients in their food. This trend is driven by a growing interest in sustainability and ethical practices, as well as concerns over food allergies and sensitivities. Additionally, there is a rising demand for convenient and on-the-go options, as busy lifestyles and dual-income households continue to be prevalent in the country. These factors have contributed to the growth of the organic and natural baby food segment, with manufacturers responding by introducing new and innovative products to cater to this evolving consumer preference.

Trends in the market: In New Zealand, the Baby Food Market is experiencing a shift towards organic and natural products. There is an increasing awareness among parents about the benefits of feeding their babies with natural and organic food. This trend is expected to continue as parents become more health-conscious and seek out healthier options for their children. This shift towards organic and natural baby food has significant implications for industry stakeholders, as they need to adapt their product offerings and marketing strategies to cater to this demand. Additionally, there is a growing trend of online purchases of baby food, as busy parents opt for the convenience of online shopping. This trend is expected to continue in the future, with the rise of e-commerce and the growing preference for contactless shopping due to the COVID-19 pandemic.

Local special circumstances: In New Zealand, the Baby Food Market is heavily influenced by the country's unique geographical location and cultural preferences. The remote island nation's limited access to fresh produce has led to a high demand for packaged and processed baby food products. Additionally, the country's strong emphasis on organic and natural foods has resulted in a growing market for organic baby food options. The regulatory environment in New Zealand also plays a role, with strict guidelines and labeling requirements for baby food products. These factors contribute to the dynamics of the Baby Food Market in New Zealand, setting it apart from other markets.

Underlying macroeconomic factors: The Baby Food Market in New Zealand is impacted by macroeconomic factors such as consumer spending, trade policies, and economic stability. The country's strong economic health and stable political climate contribute to a positive consumer outlook, leading to increased spending on baby food products. Additionally, New Zealand's open trade policies and favorable business environment attract foreign investments, fueling market growth. Furthermore, the country's high literacy rate and focus on nutrition education drive the demand for healthy and organic baby food options, creating opportunities for market expansion.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.