Fresh Fruits - New Zealand | Statista Market Forecast

Revenue in the Fresh Fruits market amounts to US$884.90m in 2024. The market is expected to grow annually by 3.48% (CAGR 2024-2029).
In global comparison, most revenue is generated India (US$116bn in 2024).
In relation to total population figures, per person revenues of US$167.90 are generated in 2024.
In the Fresh Fruits market, volume is expected to amount to 203.70m kg by 2029. The Fresh Fruits market is expected to show a volume growth of 2.1% in 2025.0.
The average volume per person in the Fresh Fruits market is expected to amount to 35.6kg in 2024.

Definition:

The Fresh Fruits market covers all types of fresh fruit that haven't been canned, frozen, dehydrated, or preserved in any way. This market is divided into five submarkets: apples & pears, bananas, berries & grapes, citrus fruits, and other fresh fruits such as peaches, mangos, pineapples, plums, and kiwis.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Apples & pears
Bananas
Berries & grapes
Citrus fruits
Stone and exotic fruits

Processed, dried and frozen fruits
Nuts
Mix cut fruit boxes
Out-of-home consumption

The Fresh Fruits Market within The Food market in New Zealand has been experiencing slow growth, influenced by factors such as changing consumer preferences, fluctuating weather conditions, and increasing competition from imported fruits. Despite this, the market remains stable due to the strong demand for local and organic produce.

Customer preferences: Consumers in New Zealand are gravitating towards locally grown and sustainably sourced fresh fruits, as environmental sustainability becomes a key consideration in their purchasing decisions. This trend is supported by the growing preference for organic and pesticide-free produce. Additionally, there is a rising demand for convenient and healthy snacking options, leading to increased sales of pre-cut and individually packaged fruits. This shift towards healthier and more sustainable choices is also influenced by the growing awareness of the impact of diet on overall well-being.

Trends in the market: In New Zealand, the Fresh Fruits Market within the Fruits & Nuts Market of The Food market is experiencing a surge in demand for organic produce. Consumers are increasingly prioritizing health and sustainability, driving the growth of organic fruits. Additionally, there is a growing trend of locally sourced fruits, with consumers seeking out locally grown and seasonal options. This trend is expected to continue, as consumers become more conscious of the environmental impact of imported fruits and the health benefits of organic produce. These trends present opportunities for industry stakeholders to expand their offerings and cater to changing consumer preferences. However, it also poses challenges for traditional retailers who may struggle to meet the demand for locally sourced and organic fruits. As such, there is a need for innovation and collaboration within the industry to meet the evolving needs of consumers.

Local special circumstances: In New Zealand, the Fresh Fruits Market of the Fruits & Nuts Market within The Food market is heavily influenced by the country's unique geographical location. Being surrounded by the ocean, New Zealand's fresh fruits market benefits from its proximity to the sea, allowing for easy access to a wide variety of fresh seafood. Additionally, the country's strict food regulations and emphasis on sustainability play a significant role in shaping the market dynamics. This has led to a high demand for locally grown and organic produce, with consumers willing to pay a premium for these products.

Underlying macroeconomic factors: The Fresh Fruits Market of the Fruits & Nuts Market within The Food market is influenced by macroeconomic factors such as global economic trends, national economic health, fiscal policies, and other financial indicators. Countries with strong economic growth and stable fiscal policies are experiencing higher demand for fresh fruits, as consumers have greater purchasing power and are more likely to spend on premium produce. Additionally, increasing health consciousness and the trend towards healthy eating are driving the demand for fresh fruits, with consumers willing to pay a premium for high-quality, fresh produce. Moreover, government initiatives to promote healthy eating and reduce food waste are also supporting the growth of the fresh fruits market in New Zealand.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

The fresh produce department is often counted as being one of the main determinants among consumers when selecting a grocery store. In 2022, the fruit and vegetable market in the U.S. was valued at over 5.8 billion U.S. dollars. In the same year, the sales of fresh fruit made up 45 percent of produce sales in the U.S., making it one of the most lucrative fresh food categories. In order to help drive sales, producers frequently launch in-store marketing campaigns. Ideas range from promoting the healthy benefits of fruit, to offering convenient, value-added snack-size options.