Spreads - New Zealand | Statista Market Forecast

Revenue in the Spreads market amounts to US$87.07m in 2024. The market is expected to grow annually by 4.79% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$19bn in 2024).
In relation to total population figures, per person revenues of US$16.52 are generated in 2024.
In the Spreads market, volume is expected to amount to 13.91m kg by 2029. The Spreads market is expected to show a volume growth of 4.1% in 2025.0.
The average volume per person in the Spreads market is expected to amount to 2.3kg in 2024.

Definition:

The Spreads market covers food products that are intended to be spread over other foods, such as bread. Spreads typically have a semi-solid or creamy texture and are available in a wide range of flavors, such as jam, marmalade, and peanut butter.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Jams and marmalades
Chocolate spreads
Peanut butter

Other bread spreads, such as cream cheese
Honey
Compotes
Out-of-home consumption

The Spreads Market in New Zealand is experiencing minimal growth, influenced by factors such as consumer preferences for healthier options, increasing demand for natural and organic products, and the availability of a variety of spreads in the market. The sub-markets of Jams & Marmalades, Chocolate Spreads, and Peanut Butter play a significant role in shaping the overall market, with consumers seeking different flavors and options. The convenience of online shopping and the rising trend of at-home cooking are also contributing to the growth of the Spreads Market in New Zealand.

Customer preferences: The Spreads Market of the Spreads & Sweeteners Market within The Food market is experiencing a growing demand for healthier options, particularly those made with natural and organic ingredients. This trend is influenced by the increasing awareness of the health benefits of consuming natural products, as well as a shift towards more sustainable and ethical food choices. As a result, there has been a rise in the availability of plant-based spreads and sweeteners, catering to the preferences of health-conscious and environmentally conscious consumers.

Trends in the market: In New Zealand, the Spreads & Sweeteners Market within The Food market is experiencing an increase in demand for natural and organic spreads. Consumers are becoming more health-conscious and are opting for healthier alternatives to traditional spreads. This trend is expected to continue, driven by the growing awareness of the health benefits of natural and organic products. The rise of e-commerce platforms has also made it easier for consumers to access a wider variety of spreads, including international brands. This presents opportunities for industry stakeholders to expand their product offerings and reach a wider customer base.

Local special circumstances: In New Zealand, the Spreads & Sweeteners Market within The Food market is heavily influenced by the country's geography and agriculture. The country's strong dairy industry and production of high-quality honey contribute to the availability of locally-sourced spreads and sweeteners. Additionally, New Zealand's strict regulations on food imports have created a preference for domestic products, leading to a smaller market for international brands. This has resulted in a unique market that is heavily focused on locally-sourced and produced spreads and sweeteners.

Underlying macroeconomic factors: The Spreads Market of the Spreads & Sweeteners Market within The Food market in New Zealand is greatly influenced by macroeconomic factors such as changing consumer preferences, economic growth, and government policies. As the global trend towards healthier food options continues, the demand for natural and low-sugar spreads and sweeteners is increasing in New Zealand. The country's strong economic health and stable fiscal policies provide a favorable environment for market growth. Moreover, the government's initiatives to promote healthy eating habits and reduce sugar consumption are expected to further drive the demand for healthier spreads and sweeteners in the country.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.