Bread & Cereal Products - New Zealand

Revenue in the Bread & Bakery Products market amounts to US$2.03bn in 2024. The market is expected to grow annually by 3.44% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$278bn in 2024).
In relation to total population figures, per person revenues of US$385.20 are generated in 2024.
In the Bread & Bakery Products market, volume is expected to amount to 464.10m kg by 2029. The Bread & Bakery Products market is expected to show a volume growth of 2.3% in 2025.0.
The average volume per person in the Bread & Bakery Products market is expected to amount to 80.5kg in 2024.

Definition:

The Bread & Cereal Products market covers baked goods made from dough. Dough consists of flour, water, a leavening agent, and other optional ingredients. Cereal products are made from a variety of grains, such as wheat, oats, and rice.

Structure:

The market consists of five different submarkets:

The Bread market covers baked goods made from dough which consist of flour, water, a leavening agent, and other optional ingredients.
The Pasta market covers fresh and dried pasta and noodles made from cereals that are usually used as part of a main meal.
The Rice market covers several rice varieties, such as long-grain rice, medium-grain rice, short-grain rice, white rice, brown rice, and wild rice, as well as sticky rice and parboiled rice.
The Breakfast Cereals market covers muesli and other grain-based breakfast products such as corn flakes and oats.
The Other Cereal Products market covers other products that are made from cereals, such as flour, baking flour, semolina, couscous, and bulgur.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

For more information on the displayed data, click the info button on the right side of each box.

Fresh bread and bread rolls
Pasta
Rice
Breakfast cereals
Other cereal products (e.g. Flour, couscous, bulgur)

Biscuits
Cookies
Crackers
Cakes
Baby rice cereals and other baby cereals
Ready-to-eat meal based on cereals
Out-of-home consumption

The Bread & Cereal Products Market in New Zealand is facing minimal growth, influenced by factors like consumer preferences for healthier alternatives, fluctuating prices of raw materials, and the increasing popularity of plant-based diets. This market is also impacted by the rise of e-commerce and online grocery shopping, providing convenience and variety to consumers. However, the slow growth rate may also be attributed to the saturation of the market and stiff competition among sub-markets.

Customer preferences: Consumers in New Zealand are increasingly opting for gluten-free and organic bread and cereal products, driven by a growing health and wellness trend. This is further fueled by the rising awareness of sustainable and ethical food consumption, with consumers seeking out locally sourced and environmentally-friendly options. Additionally, there is a growing demand for convenient and portable breakfast options, leading to the popularity of on-the-go cereals and breakfast bars. This shift in consumer preferences is also influenced by the busy and fast-paced lifestyles of modern individuals.

Trends in the market: In New Zealand, the Bread & Cereal Products Market within The Food market is experiencing a shift towards healthier options, driven by a growing health-conscious consumer base. This trend is reflected in the increasing availability of gluten-free, organic, and whole grain products. Additionally, there is a rising demand for convenience, leading to the introduction of portable and on-the-go breakfast options. These trends are significant as they cater to changing consumer preferences and have the potential to drive sales and innovation in the industry. However, it may also pose challenges for traditional manufacturers who may need to adapt to stay competitive.

Local special circumstances: In New Zealand, the Bread & Cereal Products Market is influenced by the country's agriculture-driven economy and strong focus on sustainability. The market is also shaped by the cultural preference for whole grain and organic products. Additionally, government regulations promoting healthier food choices have led to the introduction of new products and ingredient substitutions. This unique combination of factors has resulted in a diverse and competitive market for bread and cereal products in New Zealand.

Underlying macroeconomic factors: The Bread & Cereal Products Market within The Food market in New Zealand is influenced by a variety of macroeconomic factors. The performance of this market is impacted by global economic trends, as well as the economic health of the country itself. Fiscal policies, such as taxation and government spending, also play a significant role in shaping market conditions. Other relevant financial indicators, such as consumer spending and inflation rates, also impact the demand for bread and cereal products. Additionally, factors such as population growth, changing dietary preferences, and evolving consumer lifestyles can also influence market trends and demand for these products.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

Diets in high-income countries such as the United States consist of a lot of fats, animal products, sweeteners, and other products in addition to the ever-present food staples such as bread. Despite the comparatively lower share of staples in the food supply of these nations, staples still make up the majority of food intake. For example, consumers in the United States eat quite a lot of bread annually. Bread consumption in the U.S. amounts to 6.64 billion kilograms, or 19.84 kilograms per capita. In addition to bread, Americans consume a sizable amount of cake and pastry goods, namely 8.6 billion kilograms in 2022.