Processed Meat - New Zealand

New Zealand

Revenue in the Processed Meat market amounts to US$0.97bn in 2024. The market is expected to grow annually by 2.55% (CAGR 2024-2029).
In global comparison, most revenue is generated in the United States (US$42bn in 2024).
In relation to total population figures, per person revenues of US$183.90 are generated in 2024.
In the Processed Meat market, volume is expected to amount to 73.56m kg by 2029. The Processed Meat market is expected to show a volume growth of 0.9% in 2025.
The average volume per person in the Processed Meat market is expected to amount to 13.4kg in 2024.

Key regions: India, China, United Kingdom, Spain, South Korea

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Analyst Opinion

The Meat Market in New Zealand has seen a steady growth in the Processed Meat Market, driven by factors such as increasing demand for convenience, rising health concerns, and the availability of a variety of products. Despite the negligible growth rate, the market is impacted by factors such as consumer preferences, changing dietary patterns, and government regulations on food safety.

Customer preferences: The demand for organic and sustainable processed meat products has been on the rise in New Zealand, as consumers become more health-conscious and environmentally aware. This trend is further fuelled by the growing preference for locally sourced and ethically produced food. In addition, the rise of vegan and flexitarian diets has led to a shift towards plant-based processed meat alternatives, with many consumers opting for healthier and more sustainable options. This shift towards healthier and more sustainable choices is expected to continue in the coming years, as consumers become more mindful of their food choices and their impact on the environment.

Trends in the market: In New Zealand, the Processed Meat Market within the Meat Market of The Food market is seeing a shift towards healthier options, with consumers becoming more health-conscious and seeking alternatives to traditional processed meat products. This trend is driven by increasing concerns over the health risks associated with consuming high amounts of processed meat, as well as a growing demand for sustainable and ethically-sourced food. Industry stakeholders are responding by introducing new product lines, such as plant-based meat alternatives, and promoting transparency in their sourcing and production processes. This trend is expected to continue, as consumers prioritize health and sustainability in their food choices. As a result, industry players may need to adapt their strategies and offerings to stay competitive in the market.

Local special circumstances: In New Zealand, the Processed Meat Market of the Meat Market within The Food market is heavily influenced by the country's strong agricultural industry and export market. The country's strict regulations on food safety and animal welfare also play a significant role in shaping the market. Additionally, the traditional Kiwi cuisine, which heavily features meat and processed meat products, drives consumer demand for these products. The country's high standard of living and strong economy also contribute to the market's growth, as consumers have the disposable income to purchase higher quality processed meat products.

Underlying macroeconomic factors: The Processed Meat Market in New Zealand is greatly influenced by macroeconomic factors such as global economic trends, national economic health, fiscal policies, and other financial indicators. The country's strong economy and stable fiscal policies have contributed to the growth of the market, with favorable investment opportunities for meat processing companies. Moreover, the increasing demand for convenience and packaged food products, coupled with the rising disposable income of consumers, has further boosted the market for processed meat in New Zealand. However, the market is also facing challenges due to concerns over the health risks associated with processed meat consumption, leading to stricter regulations and consumer awareness campaigns.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.