Baby Milk & Infant Formula - New Zealand

Revenue in the Baby Milk & Infant Formula market amounts to US$60.50m in 2024. The market is expected to grow annually by 3.13% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$17bn in 2024).
In relation to total population figures, per person revenues of US$11.48 are generated in 2024.
In the Baby Milk & Infant Formula market, volume is expected to amount to 2.05m kg by 2029. The Baby Milk & Infant Formula market is expected to show a volume growth of 1.3% in 2025.0.
The average volume per person in the Baby Milk & Infant Formula market is expected to amount to 0.3kg in 2024.

Definition:

Baby milk and infant formula are types of milk made specifically for infants and young children who are not yet able to consume solid food or who cannot be breastfed. They are also intended for children aged between 1 and 3 who do not get enough nutrients from their regular diet.

Baby milk is typically made from cow’s milk that has been modified to make it more easily digestible for babies. It may also contain added nutrients, such as vitamins and minerals, to ensure that infants or young children receive all the nutrients they need for healthy growth and development. Infant formula is specially designed to mimic the nutrient content of breast milk as closely as possible. Baby milk and infant formula may come in different forms, such as in powdered form, as a liquid concentrate, or in a ready-to-feed form.

Additional information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram). The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption, out-of-home consumption is not included.

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Infant formula, such as Nestlé NAN PRO 1 Infant Formula, Aptamil Gold Infant Formula Milk Powder for Babies, Similac Advance Infant Formula, and Nestlé LACTOGEN 1 Infant Formula Powder
Baby milk, such as Milupa Milupino for 1–3-year-old toddlers and Aptamil Pronutra 1+

Milk and milk products intended for adult consumption, such as Danone’s dairy drinks
Milk substitutes (soy-based) for babies and infants
Out-of-home consumption

The Baby Milk & Infant Formula market in New Zealand has seen minimal growth due to factors such as declining birth rates and increasing awareness of breastfeeding benefits. Online sales and convenience are driving factors for market growth.

Customer preferences: As the demand for organic and natural products continues to rise, consumers in New Zealand are increasingly opting for organic and grass-fed milk-based infant formulas. This trend is driven by the country's strong focus on sustainable and ethical practices, as well as the growing preference for clean label and transparent ingredients. Additionally, there is a growing awareness among parents of the potential health benefits of organic and grass-fed products for their babies.

Trends in the market: In New Zealand's Baby Milk & Infant Formula Market, there is a growing trend of organic and natural products, with consumers becoming more health-conscious and seeking out clean-label options for their infants. This trend is expected to continue, with a focus on sustainability and transparency in sourcing ingredients. Additionally, there is a rise in demand for hypoallergenic and specialized formula options, indicating a shift towards personalized nutrition for babies. These trends present opportunities for industry stakeholders to differentiate their products and meet the changing needs of consumers.

Local special circumstances: In New Zealand, the Baby Milk & Infant Formula Market of the Baby Food Market within The Food market is heavily influenced by the country's strict regulations on marketing and labeling of infant formula products. This has led to a highly competitive market, with companies focusing on product differentiation through organic and clean label options. The country's strong dairy industry and consumer preference for natural and locally-sourced products also play a significant role in shaping the market. Additionally, the rise of e-commerce and online shopping platforms has made it easier for parents to access a wide range of baby food options, further driving market growth.

Underlying macroeconomic factors: The Baby Milk & Infant Formula Market of the Baby Food Market within The Food market in New Zealand is influenced by macroeconomic factors such as national economic health, consumer spending patterns, and government policies. The country's stable economic growth, rising disposable income, and high demand for premium products contribute to the growth of the market. Additionally, New Zealand's strict regulations on food safety and labeling ensure that the market offers high-quality and safe products for infants. Furthermore, the increasing awareness about the importance of proper nutrition for babies and the rising number of working mothers in the country are driving the demand for convenient and nutritious baby milk and infant formula products. These factors, along with the country's strong dairy industry, create a favorable environment for the growth of the market in New Zealand.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.