Fresh Fish - New Zealand | Statista Market Forecast

Revenue in the Fresh Fish market amounts to US$275.50m in 2024. The market is expected to grow annually by 2.84% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$57bn in 2024).
In relation to total population figures, per person revenues of US$52.28 are generated in 2024.
In the Fresh Fish market, volume is expected to amount to 9.47m kg by 2029. The Fresh Fish market is expected to show a volume growth of 2.3% in 2025.0.
The average volume per person in the Fresh Fish market is expected to amount to 1.7kg in 2024.

Definition:

The Fresh Fish market covers all types of products made from fishes that have not been cooked, heated, dried, cured by brine, or processed in any way other than boning, cutting, comminuting, or freezing. Fresh, chilled, or frozen fish that have been farmed or harvested from freshwater or the ocean are included in the market.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Fresh and frozen pelagic fishes (e.g. mackerels, tuna, herring, salmon)
Fresh and frozen demersal fish (e.g. Flounder, halibut, cod, sole, plaice)
Fresh, chilled and frozen fish fillets, minced

Dried, canned, and processed fish
Fresh or processed seafood
Seaweed and other aquatic plants
Sushi-grade fish
Out-of-home consumption

The Fresh Fish Market in New Zealand is experiencing minimal growth due to factors such as declining fish stocks and stricter fishing regulations. Despite this, consumer demand for fresh seafood remains strong, driven by increasing health consciousness and the convenience of online purchasing options.

Customer preferences: The demand for sustainable and locally sourced seafood is on the rise in New Zealand, as consumers become more conscious of their environmental impact. This trend is also driven by the growing awareness of the health benefits of consuming fresh fish. With an increasing focus on healthy eating, there is a growing preference for wild-caught fish over farmed options, as well as a rise in demand for organic and non-GMO seafood products. This shift towards sustainable and healthy options is expected to continue in the coming years.

Trends in the market: In New Zealand, the fresh fish market is seeing a rise in demand for sustainable and locally sourced seafood. This trend is driven by consumers' growing awareness of the environmental impact of their food choices and their desire for fresh, high-quality products. As a result, there has been an increase in partnerships between local fishermen and restaurants, as well as the development of online platforms for direct-to-consumer sales. This trajectory is significant as it promotes sustainable fishing practices and supports the local economy. However, it may also pose challenges for industry stakeholders, such as increased competition and the need for efficient supply chain management to meet the demand for fresh seafood.

Local special circumstances: In New Zealand, the Fresh Fish Market of the Fish & Seafood Market within The Food market is heavily influenced by the country's location surrounded by the ocean. This results in a strong focus on sustainability and responsible fishing practices. Additionally, the country's strong seafood culture and demand for high-quality, fresh seafood drives the market. The government also plays a role in regulating the market, ensuring that fishing practices are environmentally friendly and that seafood products meet strict quality standards. These factors contribute to a unique and thriving market in New Zealand.

Underlying macroeconomic factors: The Fresh Fish Market of the Fish & Seafood Market within The Food market in New Zealand is heavily impacted by macroeconomic factors such as global economic trends, national economic health, and fiscal policies. The country's strong economic growth and stable political environment have led to an increase in demand for fresh fish products. Additionally, the government's investment in sustainable fishing practices and strict regulations on seafood imports have boosted the local market. However, the ongoing COVID-19 pandemic and its effects on the global economy have also had an impact on the market, leading to supply chain disruptions and reduced consumer spending. As the country gradually recovers from the pandemic, the market is expected to bounce back, driven by the growing demand for healthy and sustainable food options.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.