Vegetables - LATAM

LATAM

Highlights

Revenue in the Vegetables market amounts to US$86.29bn in 2024. The market is expected to grow annually by 6.35% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$159bn in 2024).
In relation to total population figures, per person revenues of US$135.70 are generated in 2024.
In the Vegetables market, volume is expected to amount to 65.48bn kg by 2029. The Vegetables market is expected to show a volume growth of 4.2% in 2025.0.
The average volume per person in the Vegetables market is expected to amount to 89.4kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Vegetables Market in LATAM is experiencing minimal growth, influenced by factors such as changing consumer preferences towards healthier diets, fluctuating agricultural production, and challenges in distribution channels that affect both fresh and processed vegetable segments.

Customer preferences: In LATAM, consumers are increasingly prioritizing plant-based diets, reflecting a broader global trend towards healthier eating habits. This shift is driven by a growing awareness of the health benefits associated with vegetable consumption and environmental sustainability. Additionally, younger demographics are gravitating towards organic and locally-sourced produce, favoring brands that emphasize ethical farming practices. Social media plays a significant role in shaping these preferences, as influencers promote vibrant, vegetable-rich meals that resonate with health-conscious consumers.

Trends in the market: In LATAM, the Vegetables Market is experiencing a surge in demand for plant-based products, with consumers increasingly seeking fresh, organic, and locally-sourced vegetables. This trend is fueled by a heightened awareness of nutrition and sustainability among younger generations. Moreover, the focus on ethical farming practices is gaining momentum, as brands that prioritize transparency and environmental responsibility resonate with health-conscious shoppers. As social media amplifies these preferences, industry stakeholders must adapt their marketing strategies and supply chains to align with evolving consumer values, potentially reshaping the competitive landscape.

Local special circumstances: In LATAM, the Vegetables Market is shaped by diverse geographical conditions, with rich agricultural regions like Mexico and Brazil offering a variety of climates suitable for different crops. Cultural preferences also play a significant role, as traditional diets often emphasize fresh vegetables, influencing consumer choices. Additionally, regulatory frameworks promoting organic farming and sustainable practices are becoming more prevalent, encouraging local farmers to adopt eco-friendly methods. These unique factors create a dynamic market landscape, fostering innovation and competition among producers catering to health-conscious consumers.

Underlying macroeconomic factors: The Vegetables Market in LATAM is significantly influenced by overarching macroeconomic factors, including global trade dynamics, regional economic stability, and fiscal policies aimed at agricultural support. Fluctuations in international commodity prices impact local farmers' profitability, while exchange rates can affect export competitiveness. Additionally, government initiatives promoting sustainable agriculture and food security are crucial, as they encourage investment in modern farming techniques. The increasing demand for healthy food options is further fueled by rising disposable incomes and urbanization trends, driving consumer preferences towards fresh vegetables and organic produce, thereby shaping market growth.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.