Pasta - LATAM

  • LATAM
  • Revenue in the Pasta market amounts to US$10.91bn in 2024. The market is expected to grow annually by 5.90% (CAGR 2024-2029).
  • In global comparison, most revenue is generated in China (US$28,000m in 2024).
  • In relation to total population figures, per person revenues of US$17.19 are generated in 2024.
  • In the Pasta market, volume is expected to amount to 6.49bn kg by 2029. The Pasta market is expected to show a volume growth of 4.5% in 2025.
  • The average volume per person in the Pasta market is expected to amount to 9.0kg in 2024.

Key regions: India, South Korea, United Kingdom, United States, Spain

 
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Analyst Opinion

The pasta market in the LATAM region is experiencing minimal growth due to factors such as low consumer health awareness and limited availability of online services. Despite this, the market is still expected to grow, driven by traditional consumption habits and the increasing demand for affordable food options.

Customer preferences:
In the Pasta Market of the Bread & Cereal Products Market within The Food market, there has been a growing preference for healthier and more sustainable options. Consumers are gravitating towards plant-based and gluten-free pasta, reflecting a growing trend towards more conscious and mindful eating habits. This shift is driven by increasing concerns about health and sustainability, as well as a rising awareness of the environmental impact of food choices.

Trends in the market:
In LATAM, the Pasta Market of the Bread & Cereal Products Market within The Food market is experiencing a surge in demand for healthier and gluten-free options. This trend is driven by a growing awareness of the importance of a balanced diet and the rise of health-conscious consumers. Additionally, there is a shift towards innovative and convenient packaging solutions, such as single-serving portions and resealable bags. These trends are expected to continue in the coming years, presenting opportunities for industry stakeholders to tap into the growing demand for healthier and more convenient options in the Pasta Market.

Local special circumstances:
In LATAM, the Pasta Market of the Bread & Cereal Products Market within The Food market has a unique set of factors that contribute to its dynamics. One such factor is the region's strong cultural ties to pasta, making it a staple food in many countries. Additionally, the geographical diversity of the region, from the Caribbean to Patagonia, allows for a wide variety of pasta dishes and ingredients. Furthermore, regulatory policies, such as import restrictions and labeling requirements, can greatly impact the availability and cost of pasta products, creating a dynamic market landscape.

Underlying macroeconomic factors:
The Pasta Market of the Bread & Cereal Products Market within The Food market in LATAM is influenced by macroeconomic factors such as consumer spending, inflation rates, and trade policies. Countries with stable economic conditions and increasing consumer purchasing power are experiencing higher demand for pasta products. Additionally, favorable trade agreements and export policies are driving the growth of the pasta market in LATAM. However, fluctuations in exchange rates and trade tensions with other regions can impact the market performance. Moreover, increasing health consciousness and demand for healthier alternatives are also shaping the pasta market in LATAM, as consumers seek out whole grain and gluten-free options.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

Overview

  • Revenue
  • Volume
  • Price
  • Sales Channels
  • Global Comparison
  • Analyst Opinion
  • Methodology
  • Key Market Indicators
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