Fresh Vegetables - Philippines

Philippines

Highlights

Revenue in the Fresh Vegetables market amounts to US$10.05bn in 2024. The market is expected to grow annually by 7.41% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$101bn in 2024).
In relation to total population figures, per person revenues of US$84.36 are generated in 2024.
In the Fresh Vegetables market, volume is expected to amount to 6.39bn kg by 2029. The Fresh Vegetables market is expected to show a volume growth of 4.9% in 2025.0.
The average volume per person in the Fresh Vegetables market is expected to amount to 43.9kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureMethodology

The Fresh Vegetables Market in the Philippines is experiencing minimal growth, influenced by factors like changing consumer preferences, fluctuating agricultural productivity, and competition from imported produce, which affects local supply and pricing dynamics.

Customer preferences: Consumers in the Philippines are increasingly prioritizing health and wellness, resulting in a growing demand for fresh, organic vegetables. This trend is driven by a younger, health-conscious demographic that values sustainable practices and nutritious diets. Additionally, the rise of urban gardening and community-supported agriculture reflects cultural shifts towards self-sufficiency and local sourcing. Social media platforms are also influencing consumer choices, as individuals share recipes and promote the benefits of fresh produce, further driving interest in locally grown vegetables.

Trends in the market: In the Philippines, the Fresh Vegetables Market is experiencing a significant shift towards organic produce, driven by a health-conscious population that prioritizes nutrition and sustainability. Urban gardening initiatives are proliferating, fostering community engagement and local sourcing of vegetables, while social media is amplifying awareness and accessibility of fresh produce. This trajectory not only reflects changing consumer preferences but also encourages farmers to adopt sustainable practices. For industry stakeholders, these trends present opportunities for innovation, partnerships, and enhanced market positioning in a competitive landscape focused on health and environmental stewardship.

Local special circumstances: In the Philippines, the Fresh Vegetables Market is shaped by the archipelago's diverse climatic conditions, allowing for a wide variety of crops to flourish year-round. Cultural traditions emphasize communal eating and fresh ingredients, driving demand for locally sourced produce. Regulatory support for organic farming practices further encourages sustainable agriculture. Additionally, the increasing prevalence of farmer's markets in urban areas fosters direct relationships between consumers and producers, enhancing trust and quality perceptions. These unique factors collectively influence market dynamics, promoting a vibrant and sustainable fresh vegetable sector.

Underlying macroeconomic factors: The Fresh Vegetables Market in the Philippines is significantly influenced by macroeconomic factors such as national economic growth, consumer spending patterns, and agricultural policies. The country's economic health, characterized by steady GDP growth, boosts disposable income, leading to increased demand for fresh produce. Furthermore, government initiatives promoting sustainable agriculture and organic farming enhance production efficiency and product quality. Global trends towards healthy eating and environmental sustainability also drive local consumption. Additionally, fluctuations in fuel prices impact transportation costs, affecting pricing and availability in urban markets. These factors collectively shape a dynamic and resilient fresh vegetable sector.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.