Food - Philippines

Philippines

Revenue in the Food market amounts to US$138.40bn in 2024. The market is expected to grow annually by 7.04% (CAGR 2024-2029).
The market's largest segment is the segment Bread & Cereal Products with a market volume of US$45.41bn in 2024.
In global comparison, most revenue is generated in China (US$1,601bn in 2024).
In relation to total population figures, per person revenues of US$1,162.00 are generated in 2024.
In the Food market, 1.6% of total revenue will be generated through online sales by 2024.
In the Food market, volume is expected to amount to 59.38bn kg by 2029. The Food market is expected to show a volume growth of 4.5% in 2025.
The average volume per person in the Food market is expected to amount to 413.20kg in 2024.

Key regions: United States, Canada, China, India, South Korea

Definition:

The food market covers all edible products that are bought and consumed for nutrient-based purposes. The market includes both fresh and processed foods.

Structure:

The market consists of 13 different markets:

The Dairy products & Eggs market covers animal products, such as milk, eggs and products made from mammal’s milk and non-animal products, such as milk substitutes. This market is divided into six subsegments that include milk, milk substitutes, yogurt, cheese, eggs and other dairy products and eggs.
The Meat market covers animal products, such as pork, poultry, and free-from meat products, such as meat substitutes. This market is divided into three submarkets: fresh meat, processed meat, and meat substitutes.
The Fish & Seafood market covers products made from fish and seafood. This market is divided into three submarkets: fresh fish, fresh seafood, and processed fish & seafood.
Fruits & Nuts cover edible fruits and nuts. This market is divided into three submarkets: fresh fruits, processed & frozen fruits, and nuts.
The Vegetables market covers edible plants. This market is divided into two submarkets: fresh vegetables, processed & frozen vegetables.
The Bread & Cereal products market covers baked goods made from dough. Dough is made using flour, water, a leavening agent, and other optional ingredients. This market also covers products made from cereals that are usually used as part of a main meal. This market is divided into five submarkets: bread, pasta, rice, breakfast cereals and other cereal products.
The Oils and Fats market covers both edible oils and fats made from animals and plants. This market is divided into four submarkets: butter, margarine, edible oils, and other oils & fats.
The Sauces and Spices market covers additional ingredients used during the food preparation process and is divided into three submarkets: tomato ketchup, other sauces, and spices & culinary herbs.
The Convenience food market covers prepared food and meals that require little effort to prepare. This market is divided into two subsegments, soups and ready-to-eat meals.
The Spreads and Sweeteners market covers spreads and ingredients added to food or beverages to give it a sweet flavor. This market is divided into two subsegments, spreads and sweeteners.
The Confectionery & Snacks market covers sweet, savory, and salty food. This market is divided into two subsegments, confectionery and snacks.
The Baby food market covers food that is only meant to be consumed by babies and small children.
The Pet food market covers food that is intended for pet use only.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), and sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included. The out-of-home revenue data is only shown as a separate box at the market level.

For more information on the displayed data, click the info button on the right side of each box.

Market

Region

Region comparison

Currency

Analyst Opinion

The Food market in the Philippines is experiencing minimal growth, influenced by factors such as changing consumer preferences, increasing competition, and government regulations. Sub-markets like dairy products and eggs, and meat, fish, and seafood are facing challenges due to rising costs of production and changing consumer health concerns. However, convenience food and confectionery & snacks sub-markets are witnessing growth due to the busy lifestyles of consumers. The Food market is also impacted by the availability of raw materials and the country's economic situation.

Customer preferences: The Food market in the Philippines has experienced a notable shift in consumer preferences towards healthier and more sustainable options. This can be attributed to the growing awareness of the impact of food choices on personal health and the environment. As a result, there is a rising demand for organic and locally sourced products. Additionally, there has been an increase in the adoption of plant-based diets, driven by factors such as religious beliefs and environmental concerns. This trend is further supported by the rise of social media influencers promoting a healthy and eco-friendly lifestyle.

Trends in the market: In the Philippines, The Food market is currently experiencing a surge in demand for healthy and organic products, as consumers become more health-conscious. This trend is expected to continue in the coming years, driven by increasing awareness of the benefits of a nutritious diet and a growing emphasis on overall wellness. As a result, we can expect to see an increase in the availability of natural and organic options in supermarkets and restaurants, as well as a rise in the number of health-focused food establishments. This trend presents significant opportunities for industry stakeholders, as they can tap into the growing demand for healthier food options. However, it also poses challenges, as companies will need to adapt their product offerings and marketing strategies to meet the changing consumer preferences. Additionally, there may be implications for traditional food businesses that do not adapt to this trend, as they could potentially lose market share to more health-oriented competitors. Overall, the trend towards healthier food choices in the Philippine market is likely to continue, and businesses that are able to capitalize on this trend will have a competitive advantage.

Local special circumstances: In the Philippines, The Food market is heavily influenced by the country's diverse cultural heritage, with a strong focus on fresh and locally sourced ingredients. Additionally, the archipelago's unique geography and varying climates contribute to the wide array of dishes and flavors found in the market. The Philippine government also plays a significant role in regulating the food industry, with strict standards and regulations in place to ensure food safety and quality. These factors shape the dynamic and competitive nature of The Food market in the Philippines, making it an exciting and diverse market for both consumers and businesses.

Underlying macroeconomic factors: The Food market in the Philippines is heavily influenced by macroeconomic factors such as consumer spending, import regulations, and government policies. The country's growing economy and increasing disposable income of its population have led to a rise in demand for imported food products. However, stringent import regulations and high taxes on imported goods can hinder market growth. Moreover, government initiatives to promote sustainable and organic food production have also affected the market, with more consumers opting for locally-sourced and healthier food options. Additionally, rising health concerns and changing dietary preferences have led to a higher demand for functional and health-focused food products in the country. These factors, coupled with the growing urbanization and modernization of the Philippines, are expected to drive the growth of The Food market in the country.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.