Non-Alcoholic Drinks - Philippines

Revenue, at home (e.g., revenue generated in supermarkets and convenience stores) in the Non-Alcoholic Drinks market amounts to US$14.05bn in 2024.
Revenue, out-of-home (e.g., revenue generated in restaurants and bars) amounts to US$1.85bn in 2024.
Revenue, combined amounts to US$15.90bn in 2024.
The revenue, at home is expected to grow annually by 3.93% (CAGR 2024-2029).
In global comparison, most revenue, at home is generated United States (US$216bn in 2024).
In relation to total population figures, the average revenue per capita, at home of US$118.00 are generated in 2024.
In the Non-Alcoholic Drinks market, volume, at home is expected to amount to 15.76bn L by 2024.
Volume, out-of-home is expected to amount to 767.70m L in 2024.
Volume, combined is expected to amount to 16.53bn L in 2024.
The Non-Alcoholic Drinks market is expected to show a volume growth, at home of 1.5% in 2025.0.
The average volume per person, at home in the Non-Alcoholic Drinks market is expected to amount to 132.30L in 2024.

Definition:

The Non-Alcoholic Drinks market includes all beverages without alcohol. The beverages combined in this market are also often called liquid refreshment beverages (LRB). Not included are Hot Drinks, powdered drink mixes, and syrups.

Structure:

The Non-Alcoholic Drinks market consists of 4 markets:

Bottled Water includes carbonated and non-carbonated water which is sold in bottles or via water dispensers.
Soft Drinks covers water-based Non-Alcoholic Drinks, this market consists of Carbonated Soft Drinks, Non-Carbonated Soft Drinks, and Energy & Sports Drinks.
The Juices market consists of all types of bottled fruit and vegetable juices which contain 100% fruit and/or vegetable juice. The juices market is divided into Orange Juice, Apple Juice, Grapefruit Juice, Pineapple Juice, Grape Juice, and Other Juice, Juice Mixtures & Smoothies.
The Ready-to-Drink (RTD) Coffee & Tea market includes packaged coffee and tea beverages in liquid form, ready for consumption. This market is further split into Ready-to-Drink (RTD) Coffee and Ready-to-Drink (RTD) Tea.

Additional information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per liter, as well as sales channels. Per capita figures refer to a country’s or region’s whole population.

The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Key players include The Coca-Cola Company, PepsiCo, Red Bull, Danone, and Keurig Dr Pepper.

Mineral Water
Soft Drinks
Fruit and vegetable juice

Hot Drinks
Powdered drink mixes and syrups (e.g. Post-Mix Drinks)

The Non-Alcoholic Drinks market in Philippines has been experiencing significant growth in recent years.

Customer preferences: Consumers in Philippines have shown a growing preference for healthier beverage options, which has led to an increased demand for non-alcoholic drinks. This shift in consumer preferences can be attributed to a number of factors, including a growing awareness of the health risks associated with excessive alcohol consumption and a desire to lead a more balanced and healthier lifestyle. Additionally, the younger generation in Philippines is also more health-conscious and actively seeks out non-alcoholic alternatives to traditional alcoholic beverages.

Trends in the market: One of the key trends in the Non-Alcoholic Drinks market in Philippines is the rise of functional beverages. These are beverages that offer additional health benefits beyond hydration, such as enhanced energy, improved digestion, or immune support. Functional beverages have gained popularity among consumers in Philippines due to their perceived health benefits and convenience. Manufacturers have responded to this trend by introducing a wide range of functional beverages, including sports drinks, energy drinks, and herbal teas. Another trend in the market is the increasing popularity of ready-to-drink (RTD) beverages. RTD beverages are pre-packaged drinks that are ready for immediate consumption, without the need for any additional preparation. This convenience factor has made RTD beverages a preferred choice among busy consumers in Philippines who are looking for quick and easy refreshment options. RTD beverages are available in a variety of flavors, including fruit juices, iced teas, and carbonated soft drinks.

Local special circumstances: The Non-Alcoholic Drinks market in Philippines is also influenced by local cultural and social factors. The country has a strong coffee culture, with coffee being a staple beverage for many Filipinos. This has led to a growing demand for non-alcoholic coffee-based drinks, such as iced coffee and coffee-flavored milkshakes. Additionally, the tropical climate in Philippines has contributed to the popularity of fruit-based non-alcoholic drinks, such as fruit juices and smoothies.

Underlying macroeconomic factors: The growth of the Non-Alcoholic Drinks market in Philippines can be attributed to several underlying macroeconomic factors. The country has experienced steady economic growth in recent years, which has led to an increase in disposable income levels. This has allowed consumers to spend more on non-essential items, including beverages. Additionally, the growing urbanization and changing lifestyles in Philippines have also contributed to the growth of the market. As more people move to cities and lead busier lives, they are increasingly looking for convenient and on-the-go beverage options.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

The non-alcoholic beverages industry encompasses liquid refreshment beverages (LRB) such as bottled water, carbonated soft drinks, energy drinks, fruit beverages, ready-to-drink coffee and tea, sports beverages and value-added water. Globally, bottled water is the leading liquid refreshment beverage category, registering more than 76 billion cases in volume sales. Carbonated soft drinks followed in second with a sales volume exceeding 36 billion cases.