Breakfast Cereals - Philippines | Statista Market Forecast

Revenue in the Breakfast Cereals market amounts to US$185.90m in 2024. The market is expected to grow annually by 6.84% (CAGR 2024-2029).
In global comparison, most revenue is generated United States (US$23bn in 2024).
In relation to total population figures, per person revenues of US$1.56 are generated in 2024.
In the Breakfast Cereals market, volume is expected to amount to 40.25m kg by 2029. The Breakfast Cereals market is expected to show a volume growth of 4.8% in 2025.0.
The average volume per person in the Breakfast Cereals market is expected to amount to 0.3kg in 2024.

Definition:

The Breakfast Cereals market covers all types of cereal varieties which are usually created from grains like wheat, corn, or oats and flavored with sugars, different spices, and other ingredients. Breakfast cereal is frequently consumed with milk or yogurt and can be served hot or cold.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Muesli, granola cereal
Breakfast cereals (with or without nuts and dried fruits)
Oats, oatmeal, farina, grits, cream of wheat
Gluten-free cereals, high-fiber cereals, low-sugar cereals, protein cereals

Other cereal based products
popcorn
Out-of-home consumption

The Breakfast Cereals market in the Philippines has shown minimal growth due to factors such as weak consumer demand, high competition among local and international brands, and changing dietary preferences towards healthier breakfast options. Despite these challenges, the Bread & Cereal Products Market in the country remains stable with the convenience and variety offered by online shopping contributing to its growth.

Customer preferences: In the Philippines, the Breakfast Cereals Market of the Bread & Cereal Products Market within The Food market is seeing a rise in demand for healthier and more convenient options. This is driven by changing consumer preferences towards healthier lifestyles and busy work schedules. As a result, there is an increase in demand for organic and natural cereals, as well as single-serve packaging for on-the-go consumption. The rise in health consciousness and convenience is also leading to a shift towards online grocery shopping and delivery services.

Trends in the market: In the Philippines, the Breakfast Cereals Market of the Bread & Cereal Products Market within The Food market is experiencing a rise in demand for healthier and more nutritious options. This trend is driven by an increasing awareness of the importance of a balanced diet and the need for convenient, on-the-go breakfast options. As a result, there has been a surge in the introduction of fortified cereals and granolas made with whole grains and natural ingredients. This trend is expected to continue, as consumers are becoming more health-conscious and actively seeking out products that align with their dietary preferences. Industry stakeholders can capitalize on this trend by expanding their product offerings and investing in marketing strategies that highlight the nutritional value of their breakfast cereal products.

Local special circumstances: In the Philippines, the Breakfast Cereals Market within the Bread & Cereal Products Market is heavily influenced by the country's strong agricultural sector and diverse cultural preferences. The market is dominated by local brands catering to traditional Filipino breakfast tastes, such as crunchy rice-based cereals and sweet cornflakes. Additionally, government regulations on food fortification and labeling have also played a significant role in shaping the market landscape. This has led to a unique market dynamic, with a strong focus on locally-sourced ingredients and health-conscious consumers.

Underlying macroeconomic factors: The Breakfast Cereals Market of the Bread & Cereal Products Market within The Food market in the Philippines is affected by macroeconomic factors such as consumer spending, population growth, and government policies. The country's strong economic growth and rising disposable incomes have led to an increase in consumer spending on food products, including breakfast cereals. Additionally, government initiatives promoting healthy eating habits and the growing awareness of the importance of a nutritious breakfast are also driving the demand for breakfast cereals in the country. Moreover, the increasing urbanization and changing lifestyles of Filipinos have led to a shift towards convenient and ready-to-eat breakfast options, further boosting the growth of the breakfast cereals market in the Philippines.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.