Beauty & Personal Care - Philippines

Philippines

In 2024, the Beauty & Personal Care market in the Philippines is projected to generate a revenue of US$6.49bn.
This market is expected to grow at an annual rate of 0.76% (CAGR 2024-2029).
The largest segment within the market is Personal Care, which is estimated to have a market volume of US$2.97bn in 2024.
When compared to other countries globally, in the United States leads in revenue generation with US$100bn in 2024.
Looking at the per person figures, the revenue generated per individual in the Philippines amounts to US$54.51 in 2024.
As for online sales, it is projected that 35.2% of the total revenue in the Beauty & Personal Care market will be generated through online channels by 2024.
Despite economic challenges, the Beauty & Personal Care market in the Philippines continues to grow due to the increasing demand for skincare and beauty products among young consumers.

Key regions: United States, Worldwide, India, Indonesia, Canada

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Analyst Opinion

The Beauty & Personal Care market is thriving and one of the fastest growing consumer markets, driven in particular by the Cosmetics and Skin Care segments. The main reason for this strong growth is the generational shift with young consumers entering the market. At the same time, this change is reinforced by social media, internationality, and eCommerce, which have a lasting effect on buying behavior when it comes to beauty products. Trends from all over the world are spreading and changing the daily beauty and care routine.