Fresh Vegetables - Hungary

Hungary

Highlights

Revenue in the Fresh Vegetables market amounts to US$1.46bn in 2024. The market is expected to grow annually by 5.34% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$101bn in 2024).
In relation to total population figures, per person revenues of US$145.50 are generated in 2024.
In the Fresh Vegetables market, volume is expected to amount to 731.00m kg by 2029. The Fresh Vegetables market is expected to show a volume growth of 1.6% in 2025.0.
The average volume per person in the Fresh Vegetables market is expected to amount to 67.3kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureMethodology

The Fresh Vegetables Market in Hungary is experiencing minimal growth, influenced by factors such as changing consumer preferences, seasonal availability, and competition from imported products. Additionally, rising health consciousness continues to shape purchasing decisions.

Customer preferences: Consumers in Hungary are increasingly prioritizing locally sourced and organic fresh vegetables, reflecting a growing awareness of sustainability and health. This shift is influenced by younger demographics who value transparency in food production and environmental impact. Furthermore, urbanization is driving demand for convenience, leading to a rise in subscription services for fresh produce. As lifestyles evolve, there is also a notable preference for plant-based diets, prompting retailers to adapt their offerings to cater to these changing consumer tastes and preferences.

Trends in the market: In Hungary, the Fresh Vegetables Market is experiencing a significant shift towards organic and locally sourced produce as consumers increasingly prioritize sustainability and health. This trend is largely driven by younger demographics who demand transparency in food sourcing and production practices. Additionally, urbanization is fostering a need for convenience, resulting in a surge of subscription services that deliver fresh vegetables directly to consumers' doors. The growing inclination towards plant-based diets further influences retailers, prompting them to diversify their offerings to meet evolving consumer preferences. This trajectory presents both opportunities and challenges for industry stakeholders, encouraging innovation and responsiveness in product development and marketing strategies.

Local special circumstances: In Hungary, the Fresh Vegetables Market is shaped by its rich agricultural traditions and a unique climate that supports diverse crop production. The country's commitment to EU agricultural policies promotes sustainable farming practices, further enhancing the appeal of organic produce. Cultural preferences for traditional Hungarian dishes also drive demand for specific vegetables, influencing local cultivation trends. Additionally, regulatory support for local farmers’ markets fosters direct consumer relationships, allowing for fresher products and reinforcing the demand for locally sourced options.

Underlying macroeconomic factors: The Fresh Vegetables Market in Hungary is significantly influenced by macroeconomic factors such as economic stability, consumer purchasing power, and agricultural subsidies. Hungary's economic health, characterized by moderate GDP growth and low unemployment rates, enhances consumer confidence, driving demand for fresh produce. Additionally, EU fiscal policies promoting sustainable agriculture provide financial support to farmers, enabling investments in modern farming techniques. Global trends toward health-conscious eating and increasing awareness of organic foods further bolster local market dynamics. Exchange rate fluctuations can impact import costs, affecting the pricing and availability of certain vegetables, thus shaping consumer choices in the market.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.