Processed Meat - Hungary

Hungary

Revenue in the Processed Meat market amounts to US$1.25bn in 2024. The market is expected to grow annually by 4.53% (CAGR 2024-2029).
In global comparison, most revenue is generated in the United States (US$42bn in 2024).
In relation to total population figures, per person revenues of US$129.10 are generated in 2024.
In the Processed Meat market, volume is expected to amount to 172.50m kg by 2029. The Processed Meat market is expected to show a volume growth of 0.9% in 2025.
The average volume per person in the Processed Meat market is expected to amount to 17.0kg in 2024.

Key regions: India, China, United Kingdom, Spain, South Korea

Market

Region

Region comparison

Currency

Analyst Opinion

The Processed Meat Market in Hungary is experiencing sluggish growth due to various factors, including the increasing demand for healthier food options, rising awareness about the negative health effects of processed meat, and the convenience of alternative protein sources. Additionally, the sub-markets of Ham & Bacon, Sausages, and Cold & Roast Meat Products are facing challenges such as stricter regulations and consumer preference for fresh and unprocessed meat. These factors contribute to the negligible growth rate of the overall market.

Customer preferences: As health and wellness continue to be top priorities for consumers in Hungary, there has been a noticeable shift towards healthier and more sustainable options within the processed meat market. This trend is driven by a growing awareness of the environmental impact of meat production and a desire for cleaner and more ethically sourced products. Additionally, there is a growing demand for plant-based alternatives and organic options, reflecting a shift towards more conscious and mindful eating habits.

Trends in the market: In Hungary, the Processed Meat Market within the Meat Market of The Food market is seeing a shift towards healthier options. With growing health consciousness among consumers, there is an increasing demand for low-fat, low-sodium and organic processed meat products. This trend is expected to continue in the coming years, driven by government initiatives promoting healthy eating habits. Market players are also focusing on innovation and diversification of products to cater to this trend, while also investing in sustainable and ethical practices. This shift towards healthier options has significant implications for industry stakeholders, as it requires adapting to changing consumer preferences and investing in sustainable practices to remain competitive in the market.

Local special circumstances: In Hungary, the Processed Meat Market of the Meat Market within The Food market is heavily influenced by the country's rich culinary traditions and cultural preferences. This has led to a wide range of unique processed meat products, such as the popular smoked sausages and cured meats. Additionally, the government's strict regulations on food safety and labeling have played a crucial role in shaping the processed meat market. These factors have contributed to the market's growth and success, making it a vital part of the overall food industry in Hungary.

Underlying macroeconomic factors: The Processed Meat Market of the Meat Market within The Food market in Hungary is heavily influenced by macroeconomic factors. The global economic trends, such as the increasing demand for convenience foods and the rise of disposable income in emerging markets, are driving the market growth. The national economic health of Hungary is also a key factor, with stable economic growth and a growing middle class contributing to the demand for processed meat products. Fiscal policies, such as government subsidies and taxation, also play a role in shaping the market landscape. Furthermore, other financial indicators, such as inflation rates and consumer spending, impact the purchasing power of consumers and their willingness to spend on processed meat products. Overall, these macroeconomic factors are expected to continue driving the growth of the Processed Meat Market in Hungary in the coming years.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.