Oils & Fats - Hungary

Hungary

Highlights

Revenue in the Oils & Fats market amounts to US$442.00m in 2024. The market is expected to grow annually by 8.30% (CAGR 2024-2029).
In global comparison, most revenue is generated India (US$46bn in 2024).
In relation to total population figures, per person revenues of US$44.22 are generated in 2024.
In the Oils & Fats market, volume is expected to amount to 62.20m kg by 2029. The Oils & Fats market is expected to show a volume growth of 3.5% in 2025.0.
The average volume per person in the Oils & Fats market is expected to amount to 5.2kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Oils & Fats Market in Hungary is experiencing minimal growth, influenced by shifting consumer preferences towards healthier options, price fluctuations, and the increasing demand for plant-based alternatives, which are reshaping traditional consumption patterns.

Customer preferences: Consumers in Hungary are increasingly gravitating towards healthier oils and fats, driven by a rising awareness of nutrition and wellness. This trend is reflected in the growing popularity of olive oil, avocado oil, and other plant-based alternatives, as individuals prioritize heart health and sustainable choices. Additionally, demographic shifts, such as an aging population and a younger health-conscious cohort, are prompting brands to innovate with functional oils that offer added health benefits. These evolving lifestyle factors are reshaping purchasing habits and preferences within the market.

Trends in the market: In Hungary, the Oils & Fats Market is experiencing a significant shift towards healthier options, with consumers increasingly favoring oils such as olive and avocado for their nutritional benefits. The trend is bolstered by a heightened focus on wellness, particularly among younger demographics and an aging population seeking heart-healthy alternatives. As these preferences evolve, brands are innovating with functional oils enriched with vitamins and omega fatty acids. This trajectory presents opportunities for industry stakeholders to expand product offerings, cater to health-conscious consumers, and enhance market competitiveness through sustainable practices.

Local special circumstances: In Hungary, the Oils & Fats Market is shaped by a rich culinary heritage that emphasizes traditional cooking methods, influencing consumer preferences towards locally sourced ingredients. The country's agricultural landscape, abundant in sunflower and rapeseed, supports the production of domestically made oils, fostering a sense of national pride. Additionally, Hungary's regulatory framework encourages the use of natural ingredients, aligning with the growing demand for clean-label products. These local factors create a distinctive market dynamic, where tradition meets innovation in healthy oil offerings.

Underlying macroeconomic factors: The Oils & Fats Market in Hungary is significantly influenced by macroeconomic factors such as national economic stability, consumer spending patterns, and global commodity prices. As Hungary's economy shows steady growth, increased disposable income allows consumers to prioritize quality, leading to a preference for premium oils and fats. Furthermore, fluctuations in global oil prices, driven by supply chain dynamics and geopolitical events, directly impact local production costs. Fiscal policies promoting agricultural innovation and sustainability also bolster the market by encouraging investments in eco-friendly practices. These interconnected factors shape the Oils & Fats Market, promoting a balance between traditional preferences and modern health trends.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.