Convenience Food - Hungary

Hungary

Highlights

Revenue in the Convenience Food market amounts to US$763.70m in 2024. The market is expected to grow annually by 6.04% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$154bn in 2024).
In relation to total population figures, per person revenues of US$76.41 are generated in 2024.
In the Convenience Food market, volume is expected to amount to 175.00m kg by 2029. The Convenience Food market is expected to show a volume growth of 3.1% in 2025.0.
The average volume per person in the Convenience Food market is expected to amount to 15.4kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Convenience Food Market in Hungary is seeing minimal growth, influenced by factors such as changing consumer preferences, increased competition, and the rising demand for healthier options. Ready-to-eat meals and soups have contributed to this growth, driven by the convenience they offer and the growing health consciousness among consumers.

Customer preferences: As the convenience food market in Hungary continues to grow, there has been a noticeable shift towards healthier and more sustainable options. Consumers are prioritizing products with natural ingredients and sustainable packaging, reflecting a growing awareness of environmental and health concerns. Additionally, there has been an increase in demand for plant-based and vegetarian convenience food, driven by the rise of flexitarian and vegan diets among younger generations. This trend is further fueled by the growing popularity of food delivery services and the convenience of ready-to-eat meals for busy lifestyles.

Trends in the market: The Convenience Food Market within The Food market in Hungary is seeing a rise in demand for healthier and more sustainable options. Consumers are increasingly looking for convenience foods that are organic, plant-based, and free from additives and preservatives. This trend is expected to continue as more people prioritize their health and the environment. This shift towards healthier and more sustainable convenience foods presents opportunities for industry stakeholders to innovate and cater to changing consumer preferences. It also has the potential to drive competition and improve the overall quality of convenience food products in the market.

Local special circumstances: In Hungary, the Convenience Food Market within The Food market is heavily influenced by the country's rich culinary tradition and its fast-paced lifestyle. The demand for quick and convenient food options has led to the rise of local convenience food brands, offering traditional Hungarian dishes in a ready-to-eat format. Additionally, the government's strict regulations on food safety and labeling have also played a significant role in shaping the market. This has led to a high level of transparency and trust among consumers, making Hungary a unique market for convenience food.

Underlying macroeconomic factors: The Convenience Food Market within The Food market in Hungary is influenced by macroeconomic factors such as consumer spending, inflation rates, and trade policies. As the economy continues to recover from the effects of the pandemic, there has been a rise in consumer spending on convenient and affordable food options. In addition, inflation rates have remained stable, allowing for price stability in the convenience food market. However, changing trade policies and tariffs may impact the availability and cost of imported convenience food products in Hungary, potentially affecting market growth.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.