Baby Milk & Infant Formula - Hungary

Hungary

Highlights

Revenue in the Baby Milk & Infant Formula market amounts to US$108.40m in 2024. The market is expected to grow annually by 17.40% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$17bn in 2024).
In relation to total population figures, per person revenues of US$10.84 are generated in 2024.
In the Baby Milk & Infant Formula market, volume is expected to amount to 3.67m kg by 2029. The Baby Milk & Infant Formula market is expected to show a volume growth of 3.0% in 2025.0.
The average volume per person in the Baby Milk & Infant Formula market is expected to amount to 0.3kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureMethodology

The Baby Milk & Infant Formula Market in Hungary is witnessing average growth, driven by factors such as increasing demand for healthy options, growing awareness about infant nutrition, and the convenience of online shopping. These factors are impacting the market's growth rate positively.

Customer preferences: With the rising awareness of the benefits of breastfeeding, there has been a growing demand for organic and natural baby milk and infant formula in Hungary. This trend is driven by the increasing preference for clean label products and the concern for the use of additives and preservatives in traditional baby formula. Additionally, the rise in health-conscious millennial parents has also led to a shift towards plant-based and lactose-free options in the baby food market.

Trends in the market: In Hungary, the Baby Milk & Infant Formula Market of the Baby Food Market within The Food market is experiencing a surge in demand for organic and natural products. This trend is driven by the increasing awareness among parents about the benefits of chemical-free and healthy options for their babies. As a result, major players in the market are investing in research and development to introduce new and improved organic formulas. Additionally, there is a growing preference for locally produced products, leading to the emergence of small-scale manufacturers in the country. These trends are expected to continue, presenting both opportunities and challenges for industry stakeholders.

Local special circumstances: In Hungary, the Baby Milk & Infant Formula Market of the Baby Food Market within The Food market is influenced by the country's strict regulations on infant nutrition, which have been in place since 1974. These regulations require all infant formula products to be registered with the National Food Chain Safety Office, ensuring their safety and quality. Additionally, Hungary's cultural preference for breastfeeding has led to a lower demand for baby milk and infant formula products compared to other European countries. However, with the increasing number of working mothers, there is a growing demand for convenient and high-quality formula options.

Underlying macroeconomic factors: The Baby Milk & Infant Formula Market of the Baby Food Market within The Food market is heavily impacted by macroeconomic factors, such as global economic trends, national economic health, fiscal policies, and other relevant financial indicators. For instance, countries with strong economic growth and high levels of disposable income tend to have a higher demand for premium and organic baby formula, resulting in overall market growth. On the other hand, countries with economic downturns and low consumer confidence may experience a decline in demand for these products. Furthermore, government policies, such as taxation and regulations on ingredients and manufacturing standards, can significantly affect the market's performance. Additionally, demographic factors such as birth rates and the aging population also play a crucial role in driving the demand for baby formula products.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.