Bread & Cereal Products - Hungary

Revenue in the Bread & Bakery Products market amounts to US$1.81bn in 2024. The market is expected to grow annually by 6.44% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$278bn in 2024).
In relation to total population figures, per person revenues of US$181.40 are generated in 2024.
In the Bread & Bakery Products market, volume is expected to amount to 846.20m kg by 2029. The Bread & Bakery Products market is expected to show a volume growth of 3.1% in 2025.0.
The average volume per person in the Bread & Bakery Products market is expected to amount to 72.8kg in 2024.

Definition:

The Bread & Cereal Products market covers baked goods made from dough. Dough consists of flour, water, a leavening agent, and other optional ingredients. Cereal products are made from a variety of grains, such as wheat, oats, and rice.

Structure:

The market consists of five different submarkets:

The Bread market covers baked goods made from dough which consist of flour, water, a leavening agent, and other optional ingredients.
The Pasta market covers fresh and dried pasta and noodles made from cereals that are usually used as part of a main meal.
The Rice market covers several rice varieties, such as long-grain rice, medium-grain rice, short-grain rice, white rice, brown rice, and wild rice, as well as sticky rice and parboiled rice.
The Breakfast Cereals market covers muesli and other grain-based breakfast products such as corn flakes and oats.
The Other Cereal Products market covers other products that are made from cereals, such as flour, baking flour, semolina, couscous, and bulgur.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

For more information on the displayed data, click the info button on the right side of each box.

Fresh bread and bread rolls
Pasta
Rice
Breakfast cereals
Other cereal products (e.g. Flour, couscous, bulgur)

Biscuits
Cookies
Crackers
Cakes
Baby rice cereals and other baby cereals
Ready-to-eat meal based on cereals
Out-of-home consumption

The Bread & Cereal Products Market in Hungary is experiencing minimal growth due to factors such as increasing health consciousness among consumers and the convenience of online food services. However, the market is hindered by lower consumer spending on food and competition from other food categories.

Customer preferences: As consumers become more health-conscious, there has been a noticeable increase in demand for gluten-free and organic bread and cereal products in Hungary. This trend is driven by a growing awareness of the benefits of a healthy and balanced diet, as well as a rising interest in clean and sustainable food options. In addition, the convenience of ready-to-eat breakfast options and on-the-go snacks has also contributed to the growth of the bread and cereal market in Hungary.

Trends in the market: In Hungary, the Bread & Cereal Products Market is seeing a rise in demand for healthier options, such as whole grain and gluten-free products. This trend is being driven by increasing health consciousness among consumers, as well as rising cases of gluten intolerance and other dietary restrictions. To cater to this demand, food companies are introducing new and innovative products, such as ancient grain-based cereals and breads. This trend is expected to continue, with consumers becoming more educated about their food choices and seeking out healthier options. This presents an opportunity for industry stakeholders to capitalize on this trend and differentiate themselves in the market. However, it also poses a challenge for traditional bread and cereal manufacturers to adapt to changing consumer preferences and stay competitive in the market.

Local special circumstances: In Hungary, the Bread & Cereal Products Market within The Food market is heavily influenced by the country's strong agricultural sector and rich history of bread-making. Hungary's traditional breads and cereals, such as the iconic Hungarian sourdough bread, continue to be popular among consumers. Additionally, the country's cultural emphasis on hearty and filling meals has contributed to the demand for bread and cereal products. On the regulatory front, Hungary has strict regulations on food labeling and quality standards, which have a significant impact on the production and marketing of bread and cereal products in the market. These unique factors differentiate the Hungarian Bread & Cereal Products Market from other markets, shaping its dynamics and consumer preferences.

Underlying macroeconomic factors: The Bread & Cereal Products Market within The Food market in Hungary is greatly influenced by macroeconomic factors such as consumer spending patterns, inflation rates, and government policies on trade and agriculture. The country's strong agricultural sector and favorable trade agreements with other European countries contribute to the growth of this market. Additionally, the increasing health consciousness among consumers and demand for healthier food options are driving the growth of the Bread & Cereal Products Market in Hungary. The market is also impacted by global economic trends, as fluctuations in commodity prices and currency exchange rates can affect production costs and ultimately, consumer prices. Furthermore, government initiatives promoting sustainable and organic farming practices are also shaping the market landscape. Overall, the Bread & Cereal Products Market in Hungary is poised for steady growth due to a combination of favorable macroeconomic factors and changing consumer preferences.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

Diets in high-income countries such as the United States consist of a lot of fats, animal products, sweeteners, and other products in addition to the ever-present food staples such as bread. Despite the comparatively lower share of staples in the food supply of these nations, staples still make up the majority of food intake. For example, consumers in the United States eat quite a lot of bread annually. Bread consumption in the U.S. amounts to 6.64 billion kilograms, or 19.84 kilograms per capita. In addition to bread, Americans consume a sizable amount of cake and pastry goods, namely 8.6 billion kilograms in 2022.