Fresh Fruits - Hungary | Statista Market Forecast

Revenue in the Fresh Fruits market amounts to US$1.14bn in 2024. The market is expected to grow annually by 4.85% (CAGR 2024-2029).
In global comparison, most revenue is generated India (US$116bn in 2024).
In relation to total population figures, per person revenues of US$113.90 are generated in 2024.
In the Fresh Fruits market, volume is expected to amount to 388.90m kg by 2029. The Fresh Fruits market is expected to show a volume growth of 1.5% in 2025.0.
The average volume per person in the Fresh Fruits market is expected to amount to 36.7kg in 2024.

Definition:

The Fresh Fruits market covers all types of fresh fruit that haven't been canned, frozen, dehydrated, or preserved in any way. This market is divided into five submarkets: apples & pears, bananas, berries & grapes, citrus fruits, and other fresh fruits such as peaches, mangos, pineapples, plums, and kiwis.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Apples & pears
Bananas
Berries & grapes
Citrus fruits
Stone and exotic fruits

Processed, dried and frozen fruits
Nuts
Mix cut fruit boxes
Out-of-home consumption

The demand for fresh fruits in Hungary has seen minimal growth due to factors like consumer preference for locally sourced produce and limited availability of certain fruits. However, with increasing health consciousness and the convenience of online shopping, the Fresh Fruits Market in Hungary is expected to witness gradual growth in the coming years.

Customer preferences: The Fresh Fruits Market in Hungary has witnessed a growing demand for organic and locally sourced produce, as consumers become more health-conscious and environmentally aware. This trend is driven by a shift towards sustainable living and a preference for natural and wholesome food options. Additionally, there has been an increase in the consumption of exotic fruits, influenced by the growing multicultural population and their diverse taste preferences.

Trends in the market: In Hungary, the Fresh Fruits Market of the Fruits & Nuts Market within The Food market is experiencing a shift towards organic and locally sourced produce. Consumers are becoming more health-conscious and seeking out products with minimal processing and additives. This trend is expected to continue, with the demand for sustainable and ethically sourced fruits on the rise. This presents opportunities for industry stakeholders to differentiate their products and cater to the growing demand for healthy and environmentally friendly options. Additionally, the rise of e-commerce platforms in the country is making it easier for consumers to access a wider variety of fresh fruits, further driving the growth of the market.

Local special circumstances: In Hungary, the Fresh Fruits Market is heavily influenced by the country's geographical location, with a temperate climate and fertile soil that allows for the production of a wide variety of fruits. Additionally, the country's rich cultural heritage and preference for fresh and locally sourced produce drive demand for fresh fruits. Furthermore, strict regulations on the use of pesticides and chemicals in farming contribute to the high quality and safety standards of the Hungarian fresh fruits market. These unique factors contribute to the overall dynamics of the market, making it a highly sought-after destination for fresh fruits.

Underlying macroeconomic factors: The Fresh Fruits Market of the Fruits & Nuts Market within The Food market in Hungary is heavily influenced by macroeconomic factors such as global economic trends, national economic health, and fiscal policies. As a small open economy, Hungary is particularly vulnerable to external shocks and fluctuations in global demand. The country's economic growth is closely tied to its export performance, and any changes in trade policies or global economic conditions can have a significant impact on the Fresh Fruits Market. Additionally, government policies and investments in agriculture and food production also play a crucial role in shaping the market. Fluctuations in exchange rates, inflation rates, and consumer spending can also affect the market's performance.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

The fresh produce department is often counted as being one of the main determinants among consumers when selecting a grocery store. In 2022, the fruit and vegetable market in the U.S. was valued at over 5.8 billion U.S. dollars. In the same year, the sales of fresh fruit made up 45 percent of produce sales in the U.S., making it one of the most lucrative fresh food categories. In order to help drive sales, producers frequently launch in-store marketing campaigns. Ideas range from promoting the healthy benefits of fruit, to offering convenient, value-added snack-size options.