Snack Food - Hungary | Statista Market Forecast

Revenue in the Snack Food market amounts to US$635.40m in 2024. The market is expected to grow annually by 6.52% (CAGR 2024-2029).
In global comparison, most revenue is generated United States (US$52bn in 2024).
In relation to total population figures, per person revenues of US$63.57 are generated in 2024.
In the Snack Food market, volume is expected to amount to 82.08m kg by 2029. The Snack Food market is expected to show a volume growth of 3.3% in 2025.0.
The average volume per person in the Snack Food market is expected to amount to 7.2kg in 2024.

Definition:

The Snack Food market covers food products that are typically eaten in between meals or as a quick bite. These meals are frequently created to be portable, simple to prepare, and easy to consume. Snack foods can be either salty or sweet. This market is divided into three submarkets: cookies and crackers, potato chips, tortilla chips, flips, and pretzels.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Potato chips
Extruded and expanded snacks (e.g. Cheetos, Wotsits)
Cookies and crackers
Pretzels

Dried fruit snacks
Nuts
Out-of-home consumption

The Snack Food market in Hungary is experiencing minimal growth, influenced by factors such as increasing demand for healthier options, growing consumer awareness of nutrition, and the convenience offered by online shopping. This trend is reflected in sub-markets such as Tortilla Chips, Flips & Pretzels, Potato Chips, and Cookies & Crackers. However, the market is also impacted by challenges such as rising production costs and changing consumer preferences, leading to a slower growth rate.

Customer preferences: In Hungary, the Snack Food Market of the Confectionery & Snacks Market within The Food market has seen a rise in demand for healthier and more natural snack options. This trend is driven by a growing awareness of the importance of fitness and well-being, as well as a desire for more sustainable and ethically-sourced food products. This shift in consumer preferences reflects a cultural emphasis on holistic approaches to health and a desire for products that align with personal values.

Trends in the market: In Hungary, the Snack Food Market within the Confectionery & Snacks Market is experiencing a rise in demand for healthy and functional snacks. This trend is driven by the growing health consciousness among consumers, who are increasingly seeking out snacks with natural and organic ingredients. Additionally, there is a growing trend of snacking on-the-go, leading to an increase in demand for convenient and portable snack options. These trends are significant as they are shaping the product offerings of industry players, with a focus on healthier and more functional snacks. This trajectory is expected to continue, with potential implications for stakeholders including increased competition and the need for innovation to meet consumer demands.

Local special circumstances: In Hungary, the Snack Food Market of the Confectionery & Snacks Market within The Food market is heavily influenced by the country's rich culinary traditions and love for indulgent treats. This is reflected in the wide variety of locally produced snacks, such as traditional chimney cakes and paprika-flavored chips. Additionally, Hungary's strict food regulations and quality standards ensure that consumers have access to safe and high-quality snacks. The country's growing health consciousness has also led to an increase in demand for healthier snack options, such as fruit and nut bars made with locally sourced ingredients.

Underlying macroeconomic factors: The Snack Food Market of the Confectionery & Snacks Market within The Food market in Hungary is influenced by various macroeconomic factors. This includes the overall health of the national economy, global economic trends, fiscal policies, and other financial indicators. Currently, Hungary has a stable and growing economy, with a GDP growth rate of 4.9% in 2018. The country also has a favorable investment climate and a strong regulatory environment, which promotes business growth and innovation. These factors have contributed to the increasing demand for snack foods, as consumers have more disposable income and are willing to spend on indulgent and convenient food options. Furthermore, the rising levels of urbanization and a growing middle class population have also led to a shift in dietary habits, with more people opting for on-the-go snacks. As a result, the Snack Food Market in Hungary is expected to experience steady growth in the coming years.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.