Pet Food - Hungary

Hungary

Revenue in the Pet Food market amounts to US$0.59bn in 2024. The market is expected to grow annually by 4.06% (CAGR 2024-2029).
In global comparison, most revenue is generated in the United States (US$59,740m in 2024).
In relation to total population figures, per person revenues of US$61.24 are generated in 2024.
In the Pet Food market, volume is expected to amount to 310.30m kg by 2029. The Pet Food market is expected to show a volume growth of 0.9% in 2025.
The average volume per person in the Pet Food market is expected to amount to 30.7kg in 2024.

Key regions: Russia, Spain, Philippines, United Kingdom, India

Market

Region

Region comparison

Currency

Analyst Opinion

The Pet Food Market in Hungary is seeing minimal growth, influenced by factors like changing consumer preferences, increasing competition, and economic challenges. Despite this, the market continues to expand as pet ownership rises and owners prioritize their pets' nutrition.

Customer preferences: As pet owners become more health-conscious, there has been a noticeable shift towards natural and organic pet food options in Hungary. This trend is driven by a growing awareness of the potential health benefits and concerns surrounding processed pet foods. Additionally, the rise of pet humanization has led to an increased demand for premium and specialized pet food products, catering to specific dietary needs and preferences. This shift in consumer preferences highlights the importance of quality and transparency in the pet food market.

Trends in the market: The Pet Food Market within The Food market in Hungary is experiencing a significant rise in demand for natural and organic pet food products. This trend is being driven by the increasing awareness among pet owners about the health benefits of such products. As a result, industry players are investing in research and development to introduce new and innovative natural pet food products. This trend is expected to continue in the coming years, with potential implications for industry stakeholders such as manufacturers, retailers, and consumers. It may lead to a shift in consumer preferences, as well as increased competition in the market. Additionally, there is a growing trend of online pet food sales, as more pet owners prefer the convenience of purchasing pet food products online. This trend is expected to continue, with the rise in e-commerce in the country. Industry players may need to adapt to this trend and invest in online sales channels to remain competitive in the market.

Local special circumstances: In Hungary, the Pet Food Market is heavily influenced by the country's strong agricultural industry and its rich history of pet ownership. The demand for high-quality, locally sourced ingredients in pet food is driven by a strong attachment to traditional Hungarian cuisine and a growing preference for natural and organic products. Additionally, strict regulations on pet food production ensure the safety and quality of products, giving Hungarian consumers peace of mind when choosing pet food. These unique cultural and regulatory factors have a significant impact on the dynamics of the Pet Food Market in Hungary, setting it apart from other markets in The Food market industry.

Underlying macroeconomic factors: The Pet Food Market in Hungary is heavily influenced by macroeconomic factors such as consumer spending power, inflation rates, and government policies. As Hungary is a member of the European Union, it is also impacted by larger economic trends within the region. The recent economic growth and stable GDP growth in Hungary have led to an increase in disposable income and consumer confidence, resulting in a higher demand for premium pet food products. Additionally, the government's support for the pet food industry through tax incentives and subsidies has further boosted market growth. However, the recent economic downturn caused by the COVID-19 pandemic has had a negative impact on the market, with consumers cutting back on non-essential spending, including pet food. As the economy recovers, it is expected that the pet food market in Hungary will continue to grow, driven by favorable economic conditions and increasing pet ownership.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.