Fresh Meat - Hungary

Hungary

Highlights

Revenue in the Fresh Meat market amounts to US$2.35bn in 2024. The market is expected to grow annually by 6.92% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$261bn in 2024).
In relation to total population figures, per person revenues of US$235.60 are generated in 2024.
In the Fresh Meat market, volume is expected to amount to 283.80m kg by 2029. The Fresh Meat market is expected to show a volume growth of 4.4% in 2025.0.
The average volume per person in the Fresh Meat market is expected to amount to 24.1kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureMethodology

The Fresh Meat market in Hungary has seen modest growth, influenced by factors such as consumer preferences for healthier and locally sourced options, increasing demand for convenience, and the availability of online purchasing options. Despite minimal growth, market players are investing in innovative packaging and marketing strategies to attract customers in the highly competitive Beef & Veal, Pork, Poultry, Mutton & Goat, and Other Fresh Meat sub-markets.

Customer preferences: As consumer awareness about animal welfare and sustainability grows, there is a rising demand for ethically sourced and organic fresh meat in Hungary. This trend is particularly prevalent among the younger population, who are more conscious about the impact of their food choices on the environment. Additionally, the rising health consciousness among consumers is leading to a preference for leaner and healthier meat options, such as grass-fed and antibiotic-free meats. These shifts in consumer preferences are also driving the growth of online and specialty meat retailers, offering a wider range of ethically sourced and premium meat products.

Trends in the market: In Hungary, the fresh meat market within the meat market of The Food market is experiencing a shift towards organic and locally sourced meat products. This trend is driven by consumer demand for healthier and more sustainable options. The trajectory of this trend is expected to continue as consumers become more conscious of their food choices and prioritize ethical and environmentally-friendly options. This has significant implications for industry stakeholders, as they will need to adapt their production and marketing strategies to meet this demand. Additionally, there is a growing trend towards online meat sales and home delivery services, as consumers seek convenience and safety during the COVID-19 pandemic. This presents opportunities for industry players to innovate and enhance their e-commerce capabilities.

Local special circumstances: In Hungary, the Fresh Meat Market of the Meat Market within The Food market is heavily impacted by the country's traditional meat-centric cuisine and strong agricultural sector. This has led to a high demand for locally produced, high-quality meat products, as well as strict regulations on imports. Additionally, the country's geographic location and limited access to sea ports make it a challenge for international meat suppliers to enter the market, further strengthening the dominance of domestic producers. As a result, the Hungarian market is unique in its strong emphasis on locally sourced and produced fresh meat.

Underlying macroeconomic factors: The Fresh Meat Market of the Meat Market within The Food market in Hungary is heavily impacted by macroeconomic factors such as consumer spending patterns, trade policies, and economic stability. In recent years, the country has experienced steady economic growth and improvements in its overall economic health. This has led to an increase in purchasing power and consumer confidence, which has positively influenced the demand for fresh meat products. Additionally, favorable trade policies and investments in the meat industry have allowed for increased export opportunities, further driving market growth. However, global economic trends and potential changes in trade policies could have a significant impact on the market in the future.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.