Fresh Vegetables - Greece

Greece

Highlights

Revenue in the Fresh Vegetables market amounts to US$2.45bn in 2024. The market is expected to grow annually by 2.74% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$101bn in 2024).
In relation to total population figures, per person revenues of US$237.60 are generated in 2024.
In the Fresh Vegetables market, volume is expected to amount to 1.49bn kg by 2029. The Fresh Vegetables market is expected to show a volume growth of 1.2% in 2025.0.
The average volume per person in the Fresh Vegetables market is expected to amount to 138.7kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureMethodology

The Fresh Vegetables market in Greece has been experiencing negligible growth, influenced by factors such as limited consumer spending, seasonal availability of produce, and competition from imported goods, which challenge local producers in maintaining market share.

Customer preferences: Consumers in Greece are increasingly prioritizing organic and locally sourced fresh vegetables, reflecting a growing awareness of health and sustainability. This shift is influenced by cultural traditions that emphasize fresh, seasonal produce, alongside a demographic trend of younger, health-conscious individuals seeking transparency in food sourcing. Additionally, the rise of urban gardening and community-supported agriculture initiatives highlights a desire for more engagement with food origins. As lifestyles become more health-focused, the demand for innovative, convenient vegetable options, such as ready-to-cook packs, is also gaining traction.

Trends in the market: In Greece, the Fresh Vegetables Market is experiencing a notable shift towards organic and locally sourced produce, driven by heightened consumer awareness around health and sustainability. This trend is particularly pronounced among younger demographics who prioritize transparency in sourcing and are increasingly drawn to seasonal, fresh offerings. Urban gardening initiatives and community-supported agriculture are burgeoning, fostering a deeper connection to food origins. As health-conscious lifestyles prevail, stakeholders must adapt by providing innovative, convenient vegetable options, such as ready-to-cook packs, to meet evolving consumer demands.

Local special circumstances: In Greece, the Fresh Vegetables Market thrives due to its Mediterranean climate, which supports a diverse range of produce year-round. The rich agricultural heritage fosters a strong preference for traditional farming methods and local varieties. Cultural factors, such as the emphasis on the Mediterranean diet, enhance demand for fresh, healthy vegetables. Additionally, EU regulations promote organic farming practices, encouraging farmers to transition towards sustainable methods. These unique local factors collectively drive consumer interest in high-quality, locally sourced vegetables, reshaping market dynamics.

Underlying macroeconomic factors: The Fresh Vegetables Market in Greece is significantly influenced by macroeconomic factors such as agricultural policies, consumer spending, and global trade dynamics. The country's economic recovery since the financial crisis has bolstered disposable incomes, leading to increased demand for fresh produce. Additionally, EU agricultural subsidies and support for sustainable farming practices incentivize local farmers to enhance quality and yield. Global trends towards health consciousness and organic products further fuel market growth, as consumers prioritize fresh and nutritious options. Fluctuations in international trade can also affect pricing and availability, impacting local supply chains and consumer choices.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.