Fresh Vegetables - Ethiopia

Ethiopia

Highlights

Revenue in the Fresh Vegetables market amounts to US$4.93bn in 2024. The market is expected to grow annually by 19.72% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$101bn in 2024).
In relation to total population figures, per person revenues of US$38.02 are generated in 2024.
In the Fresh Vegetables market, volume is expected to amount to 2.83bn kg by 2029. The Fresh Vegetables market is expected to show a volume growth of 10.1% in 2025.0.
The average volume per person in the Fresh Vegetables market is expected to amount to 15.6kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureMethodology

The Fresh Vegetables Market in Ethiopia is experiencing considerable growth, fueled by rising consumer demand for healthy diets, increased agricultural innovation, and improved distribution networks, enhancing access to a variety of nutritious options across the country.

Customer preferences: Consumers in Ethiopia are increasingly prioritizing fresh, locally-sourced vegetables as part of their dietary choices, reflecting a growing awareness of health and nutrition. This shift is influenced by a younger demographic that values sustainability and organic farming practices. Additionally, urbanization is driving a demand for convenience, with ready-to-eat vegetable options gaining popularity. Cultural preferences for traditional dishes are evolving, leading to a greater appreciation for diverse vegetable varieties, thereby reshaping purchasing habits in local markets.

Trends in the market: In Ethiopia, the Fresh Vegetables Market is experiencing a significant shift towards organic and locally-sourced produce, driven by consumers' increasing health consciousness and interest in sustainability. Urban areas are seeing a rise in demand for convenient, ready-to-eat vegetable options, catering to a busy lifestyle among the younger population. Additionally, the appreciation for traditional dishes is expanding to include a wider variety of vegetables, influencing purchasing decisions. These trends present opportunities for producers and retailers to innovate, enhance supply chains, and promote diverse offerings, ultimately shaping the future of The Food market.

Local special circumstances: In Ethiopia, the Fresh Vegetables Market is influenced by diverse geographical and cultural factors, with the country's varied climate allowing for a wide range of vegetable cultivation year-round. Traditional dietary habits emphasize the use of local ingredients, fostering a strong market for indigenous vegetables. Regulatory support for organic farming is also emerging, encouraging sustainable practices. Additionally, urbanization is reshaping consumer preferences, leading to an increased demand for fresh, ready-to-eat options that are both nutritious and convenient, thereby enhancing market dynamics.

Underlying macroeconomic factors: The Fresh Vegetables Market in Ethiopia is significantly influenced by macroeconomic factors such as agricultural investment, national economic growth, and trade policies. The government's focus on improving agricultural productivity through infrastructure development and access to financing is bolstering local production capabilities. Additionally, fluctuations in global commodity prices can impact the affordability and availability of vegetables, affecting consumer purchasing power. Urbanization and rising incomes are shifting consumer preferences toward healthier diets, further driving demand for fresh produce. Furthermore, supportive fiscal policies aimed at promoting sustainable agriculture are enhancing market resilience and encouraging eco-friendly practices.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.