Fresh Vegetables - Colombia

Colombia

Highlights

Revenue in the Fresh Vegetables market amounts to US$4.40bn in 2024. The market is expected to grow annually by 5.90% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$101bn in 2024).
In relation to total population figures, per person revenues of US$84.12 are generated in 2024.
In the Fresh Vegetables market, volume is expected to amount to 4.19bn kg by 2029. The Fresh Vegetables market is expected to show a volume growth of 4.1% in 2025.0.
The average volume per person in the Fresh Vegetables market is expected to amount to 69.0kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureMethodology

The Fresh Vegetables Market in Colombia is experiencing minimal growth, influenced by factors like fluctuating agricultural production, changing consumer preferences for healthier diets, and challenges in supply chain logistics affecting availability and pricing.

Customer preferences: Consumers in Colombia are increasingly prioritizing fresh, organic vegetables, driven by a growing awareness of health and nutrition. This shift reflects a rising interest in sustainable farming practices and local sourcing, as urban populations seek to connect with food origins. Additionally, younger generations are embracing plant-based diets, influenced by global trends and environmental concerns. Convenience is also paramount, prompting a surge in online grocery shopping, as consumers look for easy access to fresh produce amidst busy lifestyles.

Trends in the market: In Colombia, the Fresh Vegetables Market is experiencing a surge in demand for organic produce, fueled by heightened consumer awareness regarding health and nutrition. This trend signifies a broader shift towards sustainable agricultural practices and local sourcing, as urban consumers increasingly seek to understand the origins of their food. Additionally, younger demographics are gravitating towards plant-based diets, influenced by global sustainability movements. The rise of online grocery shopping is transforming how consumers access fresh vegetables, reflecting a need for convenience in today's fast-paced lifestyles, which presents both opportunities and challenges for industry stakeholders.

Local special circumstances: In Colombia, the Fresh Vegetables Market is profoundly shaped by the country's diverse climates and rich agricultural heritage, allowing for a wide variety of locally sourced produce. Cultural practices emphasize the importance of fresh ingredients in traditional dishes, fostering a strong demand for vegetables among consumers. Additionally, government initiatives supporting organic farming and sustainability have bolstered the market, encouraging farmers to adopt eco-friendly practices. Urbanization trends are also influencing consumption patterns, with city dwellers increasingly prioritizing convenience and quality, further transforming the market landscape.

Underlying macroeconomic factors: The Fresh Vegetables Market in Colombia is significantly influenced by macroeconomic factors such as agricultural policies, trade agreements, and economic stability. The government's focus on promoting sustainable agriculture and bolstering food security through supportive fiscal policies encourages investment in local farming practices. Additionally, fluctuations in global commodity prices affect production costs and competitiveness in export markets. Urbanization and rising disposable incomes drive demand for fresh produce, while inflation and exchange rate volatility can impact consumer purchasing power and overall market dynamics. Furthermore, international trade agreements facilitate access to broader markets, enhancing growth opportunities for Colombian fresh vegetables.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.