Bread & Cereal Products - Colombia

Revenue in the Bread & Bakery Products market amounts to US$3.50bn in 2024. The market is expected to grow annually by 6.04% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$278bn in 2024).
In relation to total population figures, per person revenues of US$66.94 are generated in 2024.
In the Bread & Bakery Products market, volume is expected to amount to 1.75bn kg by 2029. The Bread & Bakery Products market is expected to show a volume growth of 4.5% in 2025.0.
The average volume per person in the Bread & Bakery Products market is expected to amount to 28.7kg in 2024.

Definition:

The Bread & Cereal Products market covers baked goods made from dough. Dough consists of flour, water, a leavening agent, and other optional ingredients. Cereal products are made from a variety of grains, such as wheat, oats, and rice.

Structure:

The market consists of five different submarkets:

The Bread market covers baked goods made from dough which consist of flour, water, a leavening agent, and other optional ingredients.
The Pasta market covers fresh and dried pasta and noodles made from cereals that are usually used as part of a main meal.
The Rice market covers several rice varieties, such as long-grain rice, medium-grain rice, short-grain rice, white rice, brown rice, and wild rice, as well as sticky rice and parboiled rice.
The Breakfast Cereals market covers muesli and other grain-based breakfast products such as corn flakes and oats.
The Other Cereal Products market covers other products that are made from cereals, such as flour, baking flour, semolina, couscous, and bulgur.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Fresh bread and bread rolls
Pasta
Rice
Breakfast cereals
Other cereal products (e.g. Flour, couscous, bulgur)

Biscuits
Cookies
Crackers
Cakes
Baby rice cereals and other baby cereals
Ready-to-eat meal based on cereals
Out-of-home consumption

The Bread & Cereal Products Market in Colombia is facing minimal growth, influenced by factors such as stagnant consumer demand, limited product innovation, and increasing competition from other food categories. Despite these challenges, the market is still driven by the convenience and affordability of these staple food items, as well as the growing health consciousness among consumers. However, the slow growth rate can also be attributed to the lack of significant technological advancements and limited government support for the sector.

Customer preferences: Consumers in Colombia are increasingly seeking healthier alternatives in their diets, leading to a surge in demand for organic and natural bread and cereal products. This trend is driven by a growing awareness of the benefits of a healthy diet and the desire for clean and sustainable food options. As a result, local and international brands are introducing new and innovative products to cater to this demand, such as gluten-free and whole grain options. Additionally, the rise of e-commerce and home delivery services has made it easier for consumers to access these products, further fueling the growth of the bread and cereal market in Colombia.

Trends in the market: In Colombia, the Bread & Cereal Products Market within The Food market is experiencing a shift towards healthier and more sustainable products. This trend is driven by increasing health consciousness among consumers and government initiatives to promote healthy eating habits. As a result, there has been a growing demand for whole grain, organic, and gluten-free options in the market. This trend is expected to continue, with industry stakeholders focusing on product innovation and marketing strategies to cater to the changing consumer preferences. Additionally, there is a growing trend of online grocery shopping in Colombia, which presents new opportunities for the Bread & Cereal Products Market to reach a wider customer base and enhance their distribution channels.

Local special circumstances: In Colombia, the Bread & Cereal Products Market is heavily influenced by the country's diverse geography. The Andean region, with its high altitudes and cooler temperatures, favors the production of wheat, oats, and barley. Meanwhile, the Caribbean coast, with its warm and humid climate, is ideal for growing rice and corn. Additionally, Colombia's rich cultural heritage, with its deep-rooted tradition of bread and cereal consumption, drives demand for these products. Furthermore, the government's efforts to promote a healthy and balanced diet have led to the introduction of regulations that require fortified grains and cereals, further shaping the dynamics of the market.

Underlying macroeconomic factors: The Bread & Cereal Products Market in Colombia is largely influenced by macroeconomic factors such as consumer spending power, inflation rates, and government policies on trade and agriculture. These factors play a crucial role in shaping the supply and demand dynamics of the market. Additionally, the country's economic growth, foreign investment, and trade agreements with other countries also impact the market's performance. The rising middle-class population and changing consumer preferences towards healthier and convenient food options are expected to drive the growth of the Bread & Cereal Products Market in Colombia. Moreover, increasing urbanization and busy lifestyles are also contributing to the demand for ready-to-eat breakfast options, further boosting the market growth.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

Diets in high-income countries such as the United States consist of a lot of fats, animal products, sweeteners, and other products in addition to the ever-present food staples such as bread. Despite the comparatively lower share of staples in the food supply of these nations, staples still make up the majority of food intake. For example, consumers in the United States eat quite a lot of bread annually. Bread consumption in the U.S. amounts to 6.64 billion kilograms, or 19.84 kilograms per capita. In addition to bread, Americans consume a sizable amount of cake and pastry goods, namely 8.6 billion kilograms in 2022.