Baby Milk & Infant Formula - Colombia

Revenue in the Baby Milk & Infant Formula market amounts to US$240.70m in 2024. The market is expected to grow annually by 4.20% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$17bn in 2024).
In relation to total population figures, per person revenues of US$4.60 are generated in 2024.
In the Baby Milk & Infant Formula market, volume is expected to amount to 15.01m kg by 2029. The Baby Milk & Infant Formula market is expected to show a volume growth of 2.4% in 2025.0.
The average volume per person in the Baby Milk & Infant Formula market is expected to amount to 0.3kg in 2024.

Definition:

Baby milk and infant formula are types of milk made specifically for infants and young children who are not yet able to consume solid food or who cannot be breastfed. They are also intended for children aged between 1 and 3 who do not get enough nutrients from their regular diet.

Baby milk is typically made from cow’s milk that has been modified to make it more easily digestible for babies. It may also contain added nutrients, such as vitamins and minerals, to ensure that infants or young children receive all the nutrients they need for healthy growth and development. Infant formula is specially designed to mimic the nutrient content of breast milk as closely as possible. Baby milk and infant formula may come in different forms, such as in powdered form, as a liquid concentrate, or in a ready-to-feed form.

Additional information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram). The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption, out-of-home consumption is not included.

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Infant formula, such as Nestlé NAN PRO 1 Infant Formula, Aptamil Gold Infant Formula Milk Powder for Babies, Similac Advance Infant Formula, and Nestlé LACTOGEN 1 Infant Formula Powder
Baby milk, such as Milupa Milupino for 1–3-year-old toddlers and Aptamil Pronutra 1+

Milk and milk products intended for adult consumption, such as Danone’s dairy drinks
Milk substitutes (soy-based) for babies and infants
Out-of-home consumption

The Baby Milk & Infant Formula Market in Colombia is experiencing negligible growth due to low birth rates and increasing awareness of breastfeeding benefits. Factors such as changing consumer preferences and government regulations are impacting this growth rate.

Customer preferences: In Colombia, there has been a noticeable increase in demand for organic and natural baby milk and infant formula, driven by a growing awareness of the importance of providing healthy and clean nutrition for infants. This trend is also influenced by the rising popularity of breastfeeding, with many mothers opting for organic options when they are unable to breastfeed. Additionally, there has been a shift towards plant-based alternatives, reflecting a broader trend towards plant-based diets in the country.

Trends in the market: In Colombia, the Baby Milk & Infant Formula Market of the Baby Food Market within The Food market is experiencing a shift towards organic and natural products. This trend is driven by the increasing awareness among parents about the benefits of organic and natural products for their babies. As a result, major players in the market are launching new organic and natural options to cater to this demand. This trend is expected to continue and grow, as consumers become more health-conscious and seek out healthier options for their children. This presents an opportunity for industry stakeholders to tap into this growing market and differentiate themselves by offering high-quality organic and natural baby milk and infant formula products.

Local special circumstances: In Colombia, the Baby Milk & Infant Formula Market of the Baby Food Market within The Food market is influenced by the country's diverse geography and cultural norms. The mountainous terrain and limited infrastructure in rural areas make it challenging for traditional modes of distribution, leading to a rise in online sales and home delivery services. Additionally, the country's strong cultural emphasis on breastfeeding has resulted in strict regulations on the advertising and promotion of infant formula. These factors contribute to the unique dynamics of the market and shape consumer preferences.

Underlying macroeconomic factors: The Baby Milk & Infant Formula Market of the Baby Food Market within The Food market is heavily influenced by macroeconomic factors such as population growth, increasing disposable income, and changing consumer preferences. Countries with strong economic growth and rising per capita income are experiencing higher demand for premium and organic baby food products. Additionally, government policies promoting breastfeeding and regulating the marketing of baby food products also impact market growth. The rising urban population and changing lifestyles have also led to a shift towards convenient and ready-to-feed baby food products, driving market growth.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.