Vegetables - Cuba

  • Cuba
  • Revenue in the Vegetables market amounts to US$2.26bn in 2024. The market is expected to grow annually by 6.39% (CAGR 2024-2029).
  • In global comparison, most revenue is generated in China (US$159bn in 2024).
  • In relation to total population figures, per person revenues of US$201.80 are generated in 2024.
  • In the Vegetables market, volume is expected to amount to 1.06bn kg by 2029. The Vegetables market is expected to show a volume growth of 3.1% in 2025.
  • The average volume per person in the Vegetables market is expected to amount to 83.5kg in 2024.

Key regions: Japan, United Kingdom, Philippines, India, Canada

 
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Analyst Opinion

The Vegetables Market in Cuba is experiencing minimal growth, influenced by limited agricultural resources, fluctuating supply chains, and economic constraints. Despite the demand for fresh and processed options, these challenges hinder the market's potential expansion.

Customer preferences:
Consumers in Cuba are showing a growing preference for locally sourced and organic vegetables, driven by a desire for healthier lifestyles and a sustainable food system. This shift reflects a cultural appreciation for traditional Cuban cuisine, where fresh produce plays a vital role. Additionally, younger demographics are increasingly opting for plant-based diets, influenced by global health trends and environmental concerns. These evolving preferences are fostering interest in community-supported agriculture and urban gardening initiatives, enhancing food security amid economic challenges.

Trends in the market:
In Cuba, the Vegetables Market is experiencing a notable shift towards organic and locally sourced produce, driven by consumer demand for healthier options and sustainability. This trend is influenced by a resurgence in traditional Cuban cuisine, where fresh vegetables are essential. Younger consumers are increasingly adopting plant-based diets, motivated by global health trends and environmental awareness. This evolving landscape is fostering growth in community-supported agriculture and urban gardening initiatives, which not only enhance food security but also create new opportunities for local farmers and businesses, impacting industry dynamics significantly.

Local special circumstances:
In Cuba, the Vegetables Market is uniquely shaped by its tropical climate and rich biodiversity, allowing for a variety of crops to thrive year-round. The island’s cultural emphasis on traditional dishes fosters a deep appreciation for fresh, locally sourced ingredients, which enhances demand for organic produce. Additionally, government regulations that promote urban agriculture initiatives are pivotal, as they empower communities to cultivate their own food, bolstering food security. These factors collectively create a vibrant market landscape that prioritizes sustainability and local agricultural practices.

Underlying macroeconomic factors:
The Vegetables Market in Cuba is significantly influenced by macroeconomic factors such as the island's economic policies, international trade dynamics, and agricultural investment levels. The national economic health, characterized by ongoing reforms aimed at stimulating private sector growth, plays a crucial role in enhancing agricultural productivity. Additionally, global economic trends, including fluctuations in commodity prices and climate change impacts, affect supply chains and pricing. Fiscal policies promoting sustainable agriculture and urban farming initiatives further empower local farmers, while the growing focus on food security and nutrition drives demand for fresh, locally sourced vegetables, shaping the market's evolution.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

Overview

  • Revenue
  • Volume
  • Price
  • Sales Channels
  • Global Comparison
  • Analyst Opinion
  • Methodology
  • Key Market Indicators
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