Fresh Meat - Cuba

  • Cuba
  • Revenue in the Fresh Meat market amounts to US$3.91bn in 2024. The market is expected to grow annually by 6.03% (CAGR 2024-2029).
  • In global comparison, most revenue is generated in China (US$261bn in 2024).
  • In relation to total population figures, per person revenues of US$349.80 are generated in 2024.
  • In the Fresh Meat market, volume is expected to amount to 356.80m kg by 2029. The Fresh Meat market is expected to show a volume growth of 4.0% in 2025.
  • The average volume per person in the Fresh Meat market is expected to amount to 28.0kg in 2024.

Key regions: South Korea, Russia, Canada, Philippines, China

 
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Analyst Opinion

The Fresh Meat market in Cuba is experiencing minimal growth, impacted by factors such as limited access to digital technologies, low health awareness among consumers, and challenges in online service provision. However, with the sub-markets of Beef & Veal, Pork, Poultry, Mutton & Goat, and Other Fresh Meat, there is potential for growth as the country continues to develop and modernize.

Customer preferences:
The Fresh Meat Market of the Meat Market within The Food market is experiencing a growing demand for ethically and sustainably sourced meat products. This trend is driven by a growing awareness of the environmental impact of industrial farming practices, as well as a desire for healthier and more humane food options. Additionally, with a rise in plant-based diets, there is a growing market for alternative meat products such as plant-based burgers and sausages. This shift towards more conscious and mindful consumption is also reflected in the increasing popularity of locally sourced and organic meats.

Trends in the market:
In Cuba, the Fresh Meat Market of the Meat Market within The Food market is seeing a rise in demand for organic and locally sourced meat products. This trend is driven by increasing consumer awareness of the health benefits of organic meat and the desire to support local farmers. Additionally, there is a growing preference for sustainable and ethically produced meat, leading to the development of certifications and labels for these products. This trend is expected to continue in the coming years, with potential implications including increased competition among suppliers and the need for stricter regulations to ensure the authenticity of organic and locally sourced meat. Furthermore, industry stakeholders may need to adapt their production and marketing strategies to cater to this shifting consumer demand.

Local special circumstances:
In Cuba, the Fresh Meat Market of the Meat Market within The Food market is heavily influenced by the country's strict regulatory environment. Due to government control, there is limited competition in the market, resulting in higher prices and limited product variety. Additionally, the country's geographic isolation and limited trade with other countries have a significant impact on the availability of certain types of meat. These unique factors create challenges for businesses looking to enter the market, as well as for consumers seeking affordable and diverse options for fresh meat.

Underlying macroeconomic factors:
The Fresh Meat Market of the Meat Market within The Food market in Cuba is heavily impacted by macroeconomic factors such as trade policies, foreign investment, and consumer purchasing power. Cuba's economy has been heavily regulated and controlled by the government, leading to limited foreign investment and a lack of competition in the market. This has resulted in a limited variety of products and higher prices for consumers. However, recent economic reforms and improved relations with the United States have opened up opportunities for foreign investment and trade, leading to increased competition and improved market conditions. Additionally, the growing tourism industry in Cuba has also contributed to increased demand for fresh meat products, as tourists are more likely to spend on higher quality foods. These macroeconomic factors are expected to continue to shape the Fresh Meat Market in Cuba, with potential for further growth and development in the coming years.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

Overview

  • Revenue
  • Volume
  • Price
  • Sales Channels
  • Global Comparison
  • Analyst Opinion
  • Methodology
  • Key Market Indicators
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