Sweeteners - Africa | Statista Market Forecast

The Sweeteners market in Africa is experiencing moderate growth due to factors such as increasing health consciousness, adoption of digital technologies, and convenience offered by online services. However, this growth is subdued due to challenges faced by sub-markets such as Honey, Sugar, and Artificial Sweeteners. These challenges include changing consumer preferences, fluctuating prices, and availability issues.

Customer preferences: As health and wellness become increasingly important to consumers in Africa, there has been a noticeable trend towards natural and organic sweeteners in the Spreads & Sweeteners Market. This shift is driven by a growing awareness of the potential health risks associated with artificial sweeteners, as well as a desire for more sustainable and ethically-sourced options. Additionally, there has been a rise in demand for plant-based sweeteners, catering to the growing vegan and vegetarian population in the region.

Trends in the market: In Africa, there is a growing demand for healthier alternatives to traditional sweeteners such as sugar. This trend is driven by increasing health consciousness among consumers and a rise in lifestyle diseases. As a result, there is a shift towards natural sweeteners like honey, stevia, and agave nectar. This trend is expected to continue as consumers become more informed about the negative effects of artificial sweeteners. Additionally, there is a rise in the use of sugar substitutes in processed foods, creating opportunities for manufacturers to cater to this demand. This trend has implications for industry stakeholders as they will need to adapt to changing consumer preferences and potentially reformulate their products to meet the demand for healthier options.

Local special circumstances: In Africa, the Spreads & Sweeteners Market within The Food market is heavily influenced by local factors such as the diverse food culture and the regulatory environment. Due to the significant dependence on agriculture in many African countries, the availability and pricing of raw materials play a crucial role in shaping the market. Additionally, cultural preferences for natural and traditional sweeteners, such as honey and date syrup, impact the demand for artificial sweeteners. Moreover, government regulations on food labeling and health claims also impact the marketing and sales of sweeteners in the region.

Underlying macroeconomic factors: The Sweeteners Market of the Spreads & Sweeteners Market within The Food market is significantly impacted by macroeconomic factors such as consumer spending, government policies, and economic stability. Countries with strong economic growth and stable political environments tend to have a higher demand for sweeteners, as consumers have more disposable income to spend on indulgent food products. Additionally, favorable government policies and investments in the food industry can drive market growth by promoting innovation and product development. On the other hand, economic downturns and unstable political climates can lead to reduced consumer spending and hinder market growth.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.