Sauces & Spices - Africa

Africa

Highlights

Revenue in the Sauces & Condiments market amounts to US$17.20bn in 2024. The market is expected to grow annually by 10.11% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$46bn in 2024).
In relation to total population figures, per person revenues of US$13.23 are generated in 2024.
In the Sauces & Condiments market, volume is expected to amount to 4.17bn kg by 2029. The Sauces & Condiments market is expected to show a volume growth of 3.9% in 2025.0.
The average volume per person in the Sauces & Condiments market is expected to amount to 2.7kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Sauces & Spices market in Africa is seeing moderate growth, influenced by factors like increasing demand for convenience, growing health consciousness, and the adoption of digital technologies. Subdued growth can be attributed to factors like limited access to technology and traditional cooking methods still being preferred.

Customer preferences: As more consumers in Africa become health-conscious and look for ways to improve their diets, there has been a notable increase in demand for healthier and more natural sauces and spices. This trend is driven by a growing awareness of the health benefits of using fresh and traditional ingredients, as well as a desire for authentic and culturally-specific flavors. As a result, there has been a shift towards locally-sourced and organic options, with a focus on reducing additives and preservatives in sauces and spices. This trend is also influenced by a preference for traditional cooking methods and recipes, further driving the demand for natural and authentic products.

Trends in the market: In Africa, the Sauces & Spices Market within The Food market is experiencing a surge in demand for authentic and locally sourced ingredients. This trend is driven by the growing interest in traditional African cuisine and the desire for healthier and more sustainable food options. As a result, we are seeing an increase in small-scale producers and a rise in the use of indigenous herbs and spices. This trend is expected to continue as consumers become more conscious of the origin and quality of their food, presenting opportunities for local producers and potential challenges for larger international players.

Local special circumstances: In Africa, the Sauces & Spices market is heavily influenced by the continent's rich and diverse culinary traditions. Local ingredients and cooking techniques are key factors in shaping consumer preferences and demand for specific types of sauces and spices. Additionally, regulatory frameworks and cultural norms play a role in determining the availability and use of certain ingredients, such as the use of traditional medicines and herbs in sauces and spices. This creates a unique market dynamic that is distinct from other regions, and requires a tailored approach by companies looking to enter or expand in the African market.

Underlying macroeconomic factors: The Sauces & Spices Market within The Food market in Africa is heavily influenced by macroeconomic factors such as economic stability, government policies, and consumer spending. Countries with strong economic growth and stable political environments are experiencing higher demand for sauces and spices due to increasing disposable income and changing dietary habits. Additionally, government initiatives to promote local food industries and investments in agriculture infrastructure are driving the growth of the market. However, fluctuating commodity prices, inflation, and trade barriers in some African countries may hinder market growth. The market is also impacted by global economic trends, such as the increasing demand for natural and organic products and the growing trend of international cuisines, which are driving the demand for a variety of sauces and spices.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.