Pet Food - Africa | Statista Market Forecast

Revenue in the Pet Food market amounts to US$2.66bn in 2024. The market is expected to grow annually by 9.59% (CAGR 2024-2029).
In global comparison, most revenue is generated United States (US$60bn in 2024).
In relation to total population figures, per person revenues of US$2.05 are generated in 2024.
In the Pet Food market, volume is expected to amount to 2.13bn kg by 2029. The Pet Food market is expected to show a volume growth of 6.0% in 2025.0.
The average volume per person in the Pet Food market is expected to amount to 1.3kg in 2024.

Definition:

The Pet Food market covers food that has been specifically created to meet the nutritional requirements of domesticated animals, including dogs, cats, as well as feed products for other less common house pets such as rodents and reptiles. Various components that supply vital nutrients for the animal’s health and wellness are often included in pet food.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Dog food
Cat food
Food for other house pets (rodents, reptiles, birds etc)

Feeds for farm animals
Pet supplement
Out-of-home consumption

The Pet Food Market in Africa is facing subdued growth due to factors such as economic instability, low purchasing power, and limited access to quality pet food. Despite these challenges, the market is growing as pet ownership increases and consumers become more health-conscious. Online sales and the introduction of premium pet food options are also contributing to the market's growth.

Customer preferences: With the rapid urbanization and rising disposable incomes in Africa, pet ownership is on the rise, driving demand for premium, high-quality pet food products. Additionally, as more African consumers adopt Western lifestyles and attitudes towards pet care, there is a growing demand for specialized and functional pet food products. This trend is further reinforced by the increasing awareness of the importance of pet nutrition and its impact on overall pet health and well-being.

Trends in the market: In Africa, there is a growing demand for natural and organic pet food products, driven by a rising awareness of the health benefits of such products for pets. This trend is expected to continue as more pet owners prioritize the well-being of their furry companions. Additionally, there is a growing trend of online pet food sales, as e-commerce continues to gain popularity in the region. This presents opportunities for industry players to tap into a larger customer base and improve their distribution channels. Furthermore, there is a growing interest in alternative protein sources for pet food, as sustainability and ethical concerns drive consumers to seek out plant-based and insect-based options. This trend has the potential to disrupt the traditional animal-based protein market and create new opportunities for industry stakeholders.

Local special circumstances: In Africa, the Pet Food market is heavily influenced by the continent's diverse cultures and geographic features. For example, in South Africa, the market is driven by pet owners' increasing awareness of nutrition and health, resulting in a demand for premium and organic pet food products. In Nigeria, the market is shaped by the country's growing urban population and rising disposable income, leading to a preference for convenient and high-quality pet food options. Additionally, regulations on imported pet food in some African countries create opportunities for local manufacturers to cater to the growing market.

Underlying macroeconomic factors: The Pet Food Market within The Food market is greatly impacted by macroeconomic factors in Africa. The continent's economic growth, government policies, and investments in the agriculture sector play a crucial role in the development of the pet food market. Countries with stable economic conditions and strong agricultural infrastructure have seen a rise in demand for pet food products, as consumers have more disposable income to spend on their pets. Furthermore, the increasing urbanization and changing lifestyles in Africa have led to a shift in dietary preferences, with a growing demand for premium and natural pet food products. This trend is expected to continue as the continent's economy continues to grow and consumer spending power increases.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.