Margarine - Madagascar | Statista Market Forecast

Revenue in the Margarine market amounts to US$112.40m in 2024. The market is expected to grow annually by 6.89% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$5bn in 2024).
In relation to total population figures, per person revenues of US$3.62 are generated in 2024.
In the Margarine market, volume is expected to amount to 25.73m kg by 2029. The Margarine market is expected to show a volume growth of 1.1% in 2025.0.
The average volume per person in the Margarine market is expected to amount to 0.79kg in 2024.

Definition:

Margarine is a butter substitute made from vegetable oils and contains a minimum of 80% fat. Margarine is typically less expensive and has less saturated fat than butter.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Regular margarine
Light or reduced-fat margarine
Soft margarine
Non-hydrogenated margarine
Cholesterol-free margarine
Vanaspati

Butter
Vegetable oils
Animal fats (e.g. lard)
Peanut butter
Out-of-home consumption

The Margarine Market within the Oils & Fats sector in Madagascar is witnessing minimal growth. This stagnation is influenced by factors such as limited consumer awareness, competition from traditional butter, and fluctuating raw material prices impacting production costs.

Customer preferences: In Madagascar, there is a noticeable shift in consumer preferences towards healthier and more sustainable food options, including margarine. As awareness of nutritional benefits grows, particularly among younger demographics, consumers are increasingly seeking plant-based alternatives that align with their health-conscious lifestyles. Additionally, urbanization and changing eating habits are driving demand for convenient, ready-to-use products. This evolving landscape reflects a broader trend towards healthier fats and oils, positioning margarine as a viable substitute for traditional butter among modern households.

Trends in the market: In Madagascar, the Margarine Market is experiencing a significant transition towards healthier and sustainable options as consumers increasingly prioritize nutrition and wellness. This shift is marked by a rising demand for plant-based margarines, driven by younger generations embracing health-conscious diets. Urbanization plays a crucial role, as busy lifestyles fuel the need for convenient, ready-to-use products that complement modern cooking habits. Industry stakeholders must adapt to this changing landscape by innovating product offerings and emphasizing the nutritional benefits of margarine to capture the interest of health-aware consumers.

Local special circumstances: In Madagascar, the Margarine Market is shaped by unique local factors such as the island's diverse culinary traditions and reliance on imported oils. The cultural preference for traditional cooking methods impacts consumer perceptions of margarine, often seen as an alternative rather than a staple. Additionally, the regulatory landscape, including food safety standards and import tariffs, affects pricing and availability. As consumers become more health-conscious, there is an opportunity for local producers to innovate with regionally sourced ingredients, aligning with sustainability trends while catering to evolving tastes.

Underlying macroeconomic factors: The Margarine Market in Madagascar is significantly influenced by macroeconomic factors such as economic stability, currency fluctuations, and trade policies. A growing economy can boost consumer purchasing power, driving demand for margarine as a versatile cooking alternative. Conversely, economic instability may lead to higher import costs due to tariffs, impacting pricing and availability. Additionally, global trends in health consciousness encourage local producers to innovate with healthier, sustainable margarine options. This shift aligns with increasing foreign investment in the food sector, fostering an environment conducive to growth and diversification within the oils and fats market.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.