Oils & Fats - Madagascar

Madagascar

Highlights

Revenue in the Oils & Fats market amounts to US$315.80m in 2024. The market is expected to grow annually by 8.32% (CAGR 2024-2029).
In global comparison, most revenue is generated India (US$46bn in 2024).
In relation to total population figures, per person revenues of US$10.17 are generated in 2024.
In the Oils & Fats market, volume is expected to amount to 67.90m kg by 2029. The Oils & Fats market is expected to show a volume growth of 2.5% in 2025.0.
The average volume per person in the Oils & Fats market is expected to amount to 1.9kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Oils & Fats market in Madagascar has been witnessing minimal growth, influenced by factors such as fluctuating consumer preferences, economic challenges, and competition from imported products, which affect the overall demand for local edible oils and fats.

Customer preferences: In Madagascar, there is a noticeable shift towards healthier and more sustainable oils and fats as consumers become increasingly health-conscious and environmentally aware. This trend is fueled by a growing interest in local, organic, and non-GMO products, particularly among younger demographics. Additionally, urbanization and changing lifestyles are prompting consumers to seek convenient cooking options, which has led to a preference for ready-to-use oils and blends that cater to diverse culinary practices. As traditional dietary habits evolve, the demand for diverse and innovative oil products is on the rise.

Trends in the market: In Madagascar, the Oils & Fats Market is experiencing a significant shift towards healthier alternatives, with consumers increasingly favoring oils derived from local and organic sources. The rise of health-consciousness, particularly among younger generations, is driving demand for non-GMO products and sustainable options. Additionally, urban lifestyles are leading to a preference for ready-to-use oil blends that accommodate diverse cooking styles. This evolving landscape presents opportunities for industry stakeholders to innovate and adapt their offerings, paving the way for a more health-oriented and environmentally responsible market.

Local special circumstances: In Madagascar, the Oils & Fats Market is shaped by unique local factors, including the island's rich biodiversity and traditional culinary practices. The abundance of native oil sources, such as coconut and palm, influences consumer preferences for locally sourced oils. Culturally, traditional cooking methods emphasize the use of natural ingredients, driving demand for organic and non-GMO products. Additionally, regulatory support for sustainable agricultural practices encourages producers to adopt eco-friendly methods, fostering a market environment that prioritizes health and environmental responsibility.

Underlying macroeconomic factors: The Oils & Fats Market in Madagascar is significantly influenced by macroeconomic factors such as global commodity prices, exchange rate fluctuations, and national economic stability. Rising global demand for natural oils impacts local production costs and consumer pricing strategies. Economic health indicators, including GDP growth and inflation rates, directly affect consumer purchasing power and spending habits, shifting preferences towards affordable, locally sourced products. Furthermore, fiscal policies promoting agricultural investments and sustainable practices enhance market resilience, while international trade agreements can open new avenues for export, positively affecting market performance.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.