Processed Meat - Netherlands | Statista Market Forecast

Revenue in the Processed Meat market amounts to US$3.58bn in 2024. The market is expected to grow annually by 3.14% (CAGR 2024-2029).
In global comparison, most revenue is generated United States (US$42bn in 2024).
In relation to total population figures, per person revenues of US$202.60 are generated in 2024.
In the Processed Meat market, volume is expected to amount to 348.70m kg by 2029. The Processed Meat market is expected to show a volume growth of 0.7% in 2025.0.
The average volume per person in the Processed Meat market is expected to amount to 18.8kg in 2024.

Definition:

The Processed Meat market covers all types of meats that have either been smoked, salted, cured, or given chemical preservatives. The market is splitted into three submarkets: ham & bacon, sausages, and cold & roast meat products.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Cured and prepared meat products and sausages
Bacon
Salami

Fresh meat
Meat-based ready-to-eat meals
pâté
Burger patties, meatball
Out-of-home consumption

The Netherlands' Processed Meat Market within The Food market is experiencing negligible growth due to factors such as changing consumer preferences towards healthier options, increasing regulations on processed meats, and competition from alternative protein sources. Despite the sub-markets of Ham & Bacon, Sausages, and Cold & Roast Meat Products, the overall market is being impacted by a shift towards healthier and more sustainable food choices.

Customer preferences: Consumers in the Netherlands are becoming more health-conscious and are seeking healthier options when it comes to processed meats. This trend is driven by the increasing awareness of the negative health effects of consuming processed meats, such as higher risk of cancer and heart disease. As a result, there has been a rise in demand for plant-based alternatives and organic, grass-fed meat products. This shift towards healthier and more sustainable options is also influenced by the growing trend of flexitarianism and the rise of ethical and environmental concerns among consumers.

Trends in the market: In the Netherlands, the Processed Meat market is seeing a shift towards healthier alternatives, with consumers opting for plant-based and organic options. This trend is driven by concerns over the environmental impact and health risks associated with processed meats. Additionally, there is a growing demand for convenience and on-the-go options, leading to the development of new product formats such as ready-to-eat meat snacks. These trends are significant as they reflect changing consumer preferences and values, which could potentially impact the sales and market share of traditional processed meat products. Industry stakeholders should consider diversifying their product offerings and investing in sustainable and healthier options to stay competitive in this evolving market.

Local special circumstances: In the Netherlands, the Processed Meat Market within the Meat Market is heavily influenced by the country's cultural preferences for high-quality, sustainably-sourced meat products. This has led to the rise of niche, artisanal meat producers that cater to the demand for premium, ethically-raised meat. Additionally, the strong focus on animal welfare and sustainability in the Netherlands has also led to stricter regulations on the production and labeling of processed meat products, shaping the market's competitive landscape.

Underlying macroeconomic factors: The performance of the Processed Meat Market within the Meat Market of The Food market in Netherlands is highly influenced by macroeconomic factors such as consumer spending, trade policies, and food safety regulations. The country's strong economic growth and stable consumer spending are expected to drive the demand for processed meat products. Additionally, favorable trade agreements and food safety standards have enabled the Netherlands to become a major exporter of processed meat products, further boosting the market growth. However, the rising health concerns and growing preference for plant-based alternatives may pose a challenge to the market in the future.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.