Convenience Food - Netherlands

  • Netherlands
  • Revenue in the Convenience Food market amounts to US$2.43bn in 2024. The market is expected to grow annually by 3.88% (CAGR 2024-2029).
  • In global comparison, most revenue is generated in China (US$154bn in 2024).
  • In relation to total population figures, per person revenues of US$137.40 are generated in 2024.
  • In the Convenience Food market, volume is expected to amount to 393.80m kg by 2029. The Convenience Food market is expected to show a volume growth of 1.8% in 2025.
  • The average volume per person in the Convenience Food market is expected to amount to 20.5kg in 2024.

Key regions: Canada, China, Spain, Japan, Philippines

 
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Analyst Opinion

The Convenience Food Market in the Netherlands is seeing a slow growth rate, possibly due to the increasing availability of healthier food options and a growing trend towards home-cooked meals. However, the sub-markets of Ready-to-Eat Meals and Soups may still see some growth as they offer convenience and time-saving solutions for busy individuals. Factors such as changing consumer preferences and increasing health consciousness may also impact the overall market's growth.

Customer preferences:
Consumers in the Netherlands are gravitating towards more convenient and time-saving food options, leading to a rise in demand for convenience foods. This shift is driven by the busy lifestyles of working individuals and the increasing number of single-person households. As a result, there has been a surge in the availability and variety of ready-to-eat meals, pre-packaged snacks, and on-the-go food options. Moreover, with the growing awareness of healthy eating, there is also a demand for healthier and more nutritious convenience food options, such as organic and plant-based options. This trend is further amplified by the shift towards e-commerce and online grocery shopping, providing consumers with even more convenient access to their favorite convenience foods.

Trends in the market:
In the Netherlands, the Convenience Food market is experiencing a rise in demand for healthier, plant-based options as consumers become more health-conscious. This trend is expected to continue, with the market for plant-based convenience foods projected to grow significantly in the coming years. This shift towards healthier options is being driven by concerns over environmental sustainability and animal welfare, as well as the increasing popularity of flexitarian and vegetarian diets. This trend presents opportunities for industry stakeholders to innovate and cater to the growing demand for healthier convenience food options.

Local special circumstances:
In the Netherlands, the Convenience Food Market is heavily influenced by the country's strong focus on sustainability and healthy eating. The government's initiatives to promote local and organic food production have created a demand for convenience food options that align with these values. Additionally, the country's high population density and busy urban lifestyle have led to a strong demand for quick and easy meal solutions. These factors have fostered a market for convenience food products that prioritize health, sustainability, and convenience, making the Netherlands a unique and dynamic market within the larger Food Market industry.

Underlying macroeconomic factors:
The Convenience Food Market within The Food market in the Netherlands is greatly impacted by macroeconomic factors such as population growth, consumer spending patterns, and changing dietary habits. The country's stable economic conditions and high disposable income levels have contributed to the increasing demand for convenience food products. Moreover, the growing number of working professionals and busy lifestyles in the Netherlands have also led to a higher consumption of convenience foods. Additionally, the increasing health consciousness among consumers has shifted the market towards healthier convenience food options, such as organic and plant-based options. These factors are expected to continue driving the growth of the Convenience Food Market in the Netherlands in the coming years.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

Overview

  • Revenue
  • Volume
  • Price
  • Sales Channels
  • Global Comparison
  • Analyst Opinion
  • Methodology
  • Key Market Indicators
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