Meat - Netherlands

  • Netherlands
  • Revenue in the Meat market amounts to US$11.53bn in 2024. The market is expected to grow annually by 4.40% (CAGR 2024-2029).
  • In global comparison, most revenue is generated in China (US$273bn in 2024).
  • In relation to total population figures, per person revenues of US$652.30 are generated in 2024.
  • In the Meat market, volume is expected to amount to 999.60m kg by 2029. The Meat market is expected to show a volume growth of 2.5% in 2025.
  • The average volume per person in the Meat market is expected to amount to 50.8kg in 2024.

Key regions: Russia, China, Spain, Canada, United Kingdom

 
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Analyst Opinion

The Meat Market in the Netherlands has experienced slow growth due to various factors such as changing consumer preferences towards healthier options, increased demand for meat substitutes, and stricter regulations on processed meat. Despite these challenges, the market is expected to see a slight growth in the coming years, driven by the rising demand for fresh, locally sourced meat and the convenience offered by online meat delivery services.

Customer preferences:
Consumers in the Netherlands are becoming more conscious of their meat consumption, opting for ethically sourced and environmentally friendly options. This trend is driven by a growing awareness of the impact of meat production on the environment and animal welfare. As a result, there has been a rise in demand for plant-based meat alternatives and locally sourced, organic meat products. This shift towards sustainable and ethical consumption is also influenced by the cultural values of the Dutch society, which places a strong emphasis on environmental responsibility and animal rights.

Trends in the market:
In the Netherlands, the Meat Market within The Food market is experiencing a shift towards sustainable and ethically sourced meat products. With consumers becoming more conscious of their food choices, there is a growing demand for organic, free-range, and grass-fed meats. Additionally, there is an increasing trend of plant-based meat alternatives, driven by the rise of flexitarian and vegan diets. These trends are significant as they reflect changing consumer preferences and values, and could potentially impact traditional meat producers and retailers. Stakeholders in the industry may need to adapt their practices and offerings to cater to these evolving trends in order to remain competitive.

Local special circumstances:
In the Netherlands, the Meat Market within The Food market is heavily influenced by the country's strong agricultural tradition and strict regulations on animal welfare. The demand for organic and sustainable meat products has also increased in recent years, driven by the country's environmentally conscious consumers. Furthermore, the Dutch have a strong preference for locally sourced and high-quality meat, resulting in a thriving market for premium meat products. Additionally, the Netherlands' central location in Europe has made it a hub for international trade, contributing to the diverse range of meat products available in the market.

Underlying macroeconomic factors:
The Meat Market within The Food market in the Netherlands is greatly impacted by macroeconomic factors such as consumer demand, export and import regulations, and government policies. The country's high GDP per capita and strong purchasing power of its citizens contribute to the growth of the meat market. Additionally, the Netherlands has a strong agricultural industry and is a major exporter of meat products to other EU countries. However, changing consumer preferences towards plant-based diets and increasing concerns about animal welfare may pose challenges for the market. Furthermore, the country's strict regulations on animal welfare and sustainable production practices may drive up production costs for meat products. These factors, along with global economic trends and fiscal policies, greatly influence the performance of the Meat Market within The Food market in the Netherlands.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

Overview

  • Revenue
  • Volume
  • Price
  • Demographics
  • Sales Channels
  • Global Comparison
  • Analyst Opinion
  • Methodology
  • Key Market Indicators
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