Prepared Baby Food - Netherlands | Statista Market Forecast

Revenue in the Prepared Baby Food market amounts to US$128.80m in 2024. The market is expected to grow annually by 4.69% (CAGR 2024-2029).
In global comparison, most revenue is generated Russia (US$3bn in 2024).
In relation to total population figures, per person revenues of US$7.29 are generated in 2024.
In the Prepared Baby Food market, volume is expected to amount to 16.43m kg by 2029. The Prepared Baby Food market is expected to show a volume growth of 2.1% in 2025.0.
The average volume per person in the Prepared Baby Food market is expected to amount to 0.8kg in 2024.

Definition:

Prepared baby food is defined as homogenized food that is meant to be consumed by babies. It is created specifically for infants and young children transitioning from milk to solid food. This type of baby food is typically available in jars, pouches, or other containers.

Additional information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram). The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption, out-of-home consumption is not included.

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Ready-to-eat baby meals, such as HiPP baby food jars and instant meals

Homogenized fruit and vegetable preparations not exclusively intended for babies
Milk and infant formula, such as Nestlé LACTOGEN 1 Infant Formula Powder
Baby cereals, such as Nestlé Cerelac
Baby snacks, such as snack bars and baked snacks
Out-of-home consumption

The Prepared Baby Food Market in the Netherlands is experiencing slow growth, influenced by factors such as changing consumer preferences and increasing competition from homemade options. Despite this, the market is expected to continue growing due to the convenience and time-saving benefits offered by prepared baby food.

Customer preferences: The Netherlands has seen a rise in demand for organic and natural baby food products as parents become more health-conscious and environmentally aware. This has led to a shift towards more transparent and sustainable production processes, with many brands prioritizing locally-sourced ingredients. Additionally, there is a growing trend towards personalized and customized baby food options, catering to specific dietary requirements and preferences. This reflects the evolving lifestyle choices of modern parents, who are seeking more tailored and convenient solutions for their babies' nutrition.

Trends in the market: In the Netherlands, the Prepared Baby Food Market is seeing a surge in demand for organic, non-GMO, and allergen-free options. This trend is driven by the growing awareness and concern among parents about the quality and safety of their baby's food. As a result, major market players are introducing new product lines to cater to these preferences. This shift towards healthier and more sustainable options is expected to continue, creating opportunities for innovation and differentiation among brands. Additionally, with the rise of e-commerce and online grocery shopping, the convenience of purchasing prepared baby food is also a significant factor driving market growth. In the long term, these trends are likely to shape the market landscape and influence consumer purchasing behavior.

Local special circumstances: In the Netherlands, the Prepared Baby Food market is heavily influenced by the country's strong focus on sustainability and organic products. The government's strict regulations on food safety and labeling also play a significant role in shaping the market. Additionally, the cultural emphasis on work-life balance and convenience has led to a demand for ready-to-eat baby food options. This unique combination of factors has resulted in a strong market for premium organic baby food products in the Netherlands, with a growing segment of health-conscious parents driving the demand.

Underlying macroeconomic factors: The Prepared Baby Food Market of the Baby Food Market within The Food market in Netherlands is heavily influenced by macroeconomic factors such as consumer spending, population growth, and government policies. With a stable and growing economy, favorable government support, and a high standard of living, Netherlands is a key market for various industries, including the baby food market. Additionally, increasing urbanization and working mothers have led to a higher demand for convenient and nutritious baby food products, driving market growth. Furthermore, rising awareness about health and nutrition, coupled with a growing focus on organic and natural products, is also contributing to the expansion of the Prepared Baby Food Market in Netherlands.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.