Alcoholic Drinks - Netherlands | Statista Market Forecast

Revenue, at home (e.g., revenue generated in supermarkets and convenience stores) in the Alcoholic Drinks market amounts to US$6.9bn in 2024.
Revenue, out-of-home (e.g., revenue generated in restaurants and bars) amounts to US$10.9bn in 2024.
Revenue, combined amounts to US$17.8bn in 2024.
The revenue, at home is expected to grow annually by 0.77% (CAGR 2024-2029).
In global comparison, most revenue, at home is generated China (US$208bn in 2024).
In relation to total population figures, the average revenue per capita, at home of US$391.70 are generated in 2024.
In the Alcoholic Drinks market, volume, at home is expected to amount to 1.2bn L by 2024.
Volume, out-of-home is expected to amount to 495.1m L in 2024.
Volume, combined is expected to amount to 1.7bn L in 2024.
The Alcoholic Drinks market is expected to show a volume growth, at home of -1.8% in 2025.0.
The average volume per person, at home in the Alcoholic Drinks market is expected to amount to 66.98L in 2024.

Definition:

The Alcoholic Drinks market includes all alcoholic beverages that are produced by fermentation or distillation.

Structure:

The Alcoholic Drinks market is divided into 5 markets:

The Beer market encompasses fermented beverages based on malt. The Beer market is further divided into the markets Alcoholic Beer and Non-Alcoholic Beer.
The Spirits market encompasses alcoholic beverages that are produced through the distillation of wine, fermented fruits, or grains. It contains the Whisky, Vodka, Rum, Gin, Brandy, Soju, Tequila, and Liqueurs & Other Spirits markets.
The Wine market encompasses all fermented juices made from grapes. The Wine market is further divided into Still Wine (Red Wine, White Wine, and Rosé Wine), Sparkling Wine, and Fortified Wine.
The Cider, Perry & Rice Wine market encompass all wines made from fruits other than grapes, grains, or other plants.
The Hard Seltzer market encompasses alcoholic beverages made with carbonated water, alcohol, and often fruit flavoring.

Additional information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per liter, as well as sales channels. Per capita figures refer to a country’s or region’s whole population.

At-home market data covers retail sales via super- and hypermarkets, eCommerce, convenience stores, and similar sales channels. Out-of-home market data includes all sales in hotels and restaurants, sales by catering companies, as well as sales in cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. All prices are valued at retail selling prices, including all sales and consumption taxes.

Key players include Anheuser-Busch InBev (e.g., Corona, Bud Light, and Michelob), Diageo (e.g., Johnnie Walker, Guinness, and Tanqueray), Heineken, and Molson Coors.

Alcoholic & Non-Alcoholic Beer
Wine
Spirits
Cider, Perry and Rice Wines
Hard Seltzer

Non-Alcoholic Beverages derived from Wine or Spirits

The Alcoholic Drinks market in Netherlands has been experiencing significant growth in recent years.

Customer preferences: Dutch consumers have shown a growing interest in premium and craft alcoholic beverages. They are increasingly seeking unique and high-quality products that offer a more refined drinking experience. This trend is driven by a desire for authenticity and a willingness to explore new flavors and styles. Additionally, health-consciousness is also influencing consumer choices, with an increasing demand for low-alcohol and non-alcoholic options.

Trends in the market: One major trend in the Alcoholic Drinks market in Netherlands is the rise of craft beer. The country has seen a surge in the number of microbreweries and brewpubs, offering a wide variety of locally produced beers. This trend is driven by a growing appreciation for traditional brewing techniques and the desire to support local businesses. Craft beer is also seen as a more premium and unique alternative to mass-produced beers. Another trend in the market is the increasing popularity of gin. Dutch consumers have developed a taste for this traditional spirit, with a particular interest in artisanal and small-batch gins. The rise of gin bars and specialty shops dedicated to gin highlights the growing demand for this category. The versatility of gin, with its wide range of botanical flavors, appeals to consumers looking for a more sophisticated and personalized drinking experience.

Local special circumstances: The Netherlands has a strong drinking culture, with a long history of producing and consuming alcoholic beverages. This cultural background has contributed to a favorable environment for the growth of the Alcoholic Drinks market. Dutch consumers are knowledgeable and discerning when it comes to alcoholic beverages, which has driven the demand for premium and craft products. Additionally, the country's small size and high population density make it easier for producers to reach a large consumer base.

Underlying macroeconomic factors: The strong economy in the Netherlands has played a significant role in the growth of the Alcoholic Drinks market. With a high GDP per capita and relatively low unemployment rate, consumers have more disposable income to spend on premium and craft beverages. The country's robust tourism industry also contributes to the market, as visitors are often interested in trying local alcoholic products. Furthermore, the Netherlands' strategic location within Europe allows for easy access to a wide variety of international alcoholic beverages, further diversifying the market.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

The alcoholic beverage market is recovering after several years of downturn. Larger forces like the COVID-19 pandemic, the Russian invasion of Ukraine and the ensuing inflation have either been resolved or accepted as part of the current market environment. Regional conditions vary as consumers in some areas of the world are changing their alcohol preferences while other regions are continuing to feel the effects of less discretionary spending from consumers.