Alcoholic Drinks - Netherlands

The Alcoholic Drinks market in Netherlands has been experiencing significant growth in recent years.

Customer preferences: Dutch consumers have shown a growing interest in premium and craft alcoholic beverages. They are increasingly seeking unique and high-quality products that offer a more refined drinking experience. This trend is driven by a desire for authenticity and a willingness to explore new flavors and styles. Additionally, health-consciousness is also influencing consumer choices, with an increasing demand for low-alcohol and non-alcoholic options.

Trends in the market: One major trend in the Alcoholic Drinks market in Netherlands is the rise of craft beer. The country has seen a surge in the number of microbreweries and brewpubs, offering a wide variety of locally produced beers. This trend is driven by a growing appreciation for traditional brewing techniques and the desire to support local businesses. Craft beer is also seen as a more premium and unique alternative to mass-produced beers. Another trend in the market is the increasing popularity of gin. Dutch consumers have developed a taste for this traditional spirit, with a particular interest in artisanal and small-batch gins. The rise of gin bars and specialty shops dedicated to gin highlights the growing demand for this category. The versatility of gin, with its wide range of botanical flavors, appeals to consumers looking for a more sophisticated and personalized drinking experience.

Local special circumstances: The Netherlands has a strong drinking culture, with a long history of producing and consuming alcoholic beverages. This cultural background has contributed to a favorable environment for the growth of the Alcoholic Drinks market. Dutch consumers are knowledgeable and discerning when it comes to alcoholic beverages, which has driven the demand for premium and craft products. Additionally, the country's small size and high population density make it easier for producers to reach a large consumer base.

Underlying macroeconomic factors: The strong economy in the Netherlands has played a significant role in the growth of the Alcoholic Drinks market. With a high GDP per capita and relatively low unemployment rate, consumers have more disposable income to spend on premium and craft beverages. The country's robust tourism industry also contributes to the market, as visitors are often interested in trying local alcoholic products. Furthermore, the Netherlands' strategic location within Europe allows for easy access to a wide variety of international alcoholic beverages, further diversifying the market.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.