Bread - Netherlands

  • Netherlands
  • Revenue in the Bread market amounts to US$4.25bn in 2024. The market is expected to grow annually by 3.67% (CAGR 2024-2029).
  • In global comparison, most revenue is generated in China (US$80bn in 2024).
  • In relation to total population figures, per person revenues of US$240.70 are generated in 2024.
  • In the Bread market, volume is expected to amount to 2.05bn kg by 2029. The Bread market is expected to show a volume growth of 1.6% in 2025.
  • The average volume per person in the Bread market is expected to amount to 107.5kg in 2024.

Key regions: India, United States, Japan, United Kingdom, China

 
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Analyst Opinion

The Bread market in the Netherlands is seeing minimal growth due to factors such as shifting consumer preferences towards healthier options and increasing competition from other food categories. Despite this, convenience and traditional consumption habits continue to drive demand.

Customer preferences:
With a growing emphasis on sustainability and health, consumers in the Netherlands are increasingly turning towards organic and artisanal bread options. This trend is driven by a desire for healthier and more natural choices, as well as a heightened awareness of the environmental impact of food production. Additionally, there is a growing preference for whole grain and gluten-free options, catering to a diverse range of dietary needs and preferences.

Trends in the market:
In the Netherlands, the Bread Market within the Bread & Cereal Products Market is experiencing a surge in demand for healthier and more diverse bread options, in line with the overall trend of increasing health consciousness among consumers. This is driving the growth of organic and whole grain breads, as well as gluten-free and artisanal breads. Moreover, there is a shift towards sustainable and locally sourced ingredients, with bread producers focusing on reducing their carbon footprint and promoting transparency in their supply chain. This trend is expected to continue, with industry stakeholders placing greater emphasis on promoting healthier and environmentally friendly bread options to meet consumer demands.

Local special circumstances:
In the Netherlands, the Bread market is heavily influenced by the country's long-standing tradition of bread consumption. Bread is considered a staple food and is deeply ingrained in the culture, with a wide variety of bread products available in every region. Additionally, the country's strict food regulations ensure that bread products are of high quality and free from harmful additives. This emphasis on quality and tradition has contributed to the stability and growth of the Bread market in the Netherlands.

Underlying macroeconomic factors:
The Bread Market of the Bread & Cereal Products Market within The Food market in the Netherlands is heavily influenced by macroeconomic factors such as economic stability, consumer spending patterns, and government policies. The country's strong economic health and high per capita income have led to a large consumer base with a high purchasing power for bakery products. Additionally, government initiatives promoting healthy eating habits and rising health consciousness among consumers have resulted in a growing demand for healthier bread options. Moreover, the increasing trend of online grocery shopping and the widespread adoption of e-commerce platforms have also positively impacted the growth of the Bread Market in the Netherlands.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

Overview

  • Revenue
  • Volume
  • Price
  • Sales Channels
  • Global Comparison
  • Analyst Opinion
  • Methodology
  • Key Market Indicators
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