Meat Substitutes - Italy

Italy

Highlights

Revenue in the Meat Substitutes market amounts to US$211.40m in 2024. The market is expected to grow annually by 8.40% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$2bn in 2024).
In relation to total population figures, per person revenues of US$3.60 are generated in 2024.
In the Meat Substitutes market, volume is expected to amount to 16.83m kg by 2029. The Meat Substitutes market is expected to show a volume growth of 6.8% in 2025.0.
The average volume per person in the Meat Substitutes market is expected to amount to 0.2kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureMethodology

The Meat Substitutes Market in Italy has shown minimal growth, influenced by factors such as consumer preference for traditional meat products and limited availability of high-quality substitutes. However, with increasing health consciousness and advancements in plant-based alternatives, the market is expected to gradually expand.

Customer preferences: There has been a notable increase in demand for plant-based meat substitutes in Italy, driven by changing consumer preferences towards healthier and more sustainable food options. This trend is further fueled by the growing number of individuals following vegetarian and vegan diets, as well as the increasing awareness of the environmental impact of meat production. Additionally, the younger generations are more inclined towards trying new and innovative food products, contributing to the growth of the meat substitutes market in Italy.

Trends in the market: In Italy, the Meat Substitutes Market of the Meat Market within The Food market is experiencing a surge in demand for plant-based alternatives, driven by consumer concerns for health and sustainability. Industry players are responding by expanding their product portfolios and investing in research and development. This trend is expected to continue, with forecasted growth in the market. Additionally, the rise of flexitarian and vegan diets in Italy is creating new opportunities for meat substitute companies to capture a larger market share. This shift towards a more plant-based diet has the potential to disrupt the traditional meat market and impact the entire food industry.

Local special circumstances: In Italy, the Meat Substitutes Market within the Meat Market is heavily influenced by the country's cultural and dietary preferences. As a predominantly Catholic country, there is a strong demand for meat alternatives during religious holidays and fasting periods. Additionally, the rise of vegetarian and vegan diets in response to environmental and ethical concerns has led to a growing market for plant-based meat substitutes. Furthermore, strict labeling laws and regulations on meat and dairy products have also contributed to the popularity of alternative protein sources in Italy.

Underlying macroeconomic factors: The Meat Substitutes Market within the Meat Market of The Food market is heavily impacted by macroeconomic factors in Italy. The country's economic health and policies, as well as global economic trends, play a significant role in the market's performance. For instance, Italy's recent economic slowdown has affected consumer spending, leading to a shift towards more affordable food options like meat substitutes. Additionally, government initiatives promoting sustainable and plant-based diets, along with increasing health consciousness among consumers, are also driving the demand for meat substitutes in Italy. Overall, the country's economic landscape and policies greatly influence the growth of the Meat Substitutes Market within the Meat Market of The Food market in Italy.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.