Meat Substitutes - Greece

Greece

Highlights

Revenue in the Meat Substitutes market amounts to US$15.95m in 2024. The market is expected to grow annually by 10.12% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$2bn in 2024).
In relation to total population figures, per person revenues of US$1.55 are generated in 2024.
In the Meat Substitutes market, volume is expected to amount to 1.16m kg by 2029. The Meat Substitutes market is expected to show a volume growth of 9.3% in 2025.0.
The average volume per person in the Meat Substitutes market is expected to amount to 0.1kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureMethodology

The Meat Substitutes Market in Greece has seen subdued growth due to various factors, such as a slow adoption of plant-based diets, limited availability of substitutes, and cultural preferences for traditional meat products. Despite increasing health awareness, the market growth remains modest at present.

Customer preferences: As more consumers in Greece become health-conscious and adopt a flexitarian or plant-based diet, there is a growing demand for meat substitutes in the Meat Market within The Food market. This trend is driven by a combination of factors, including concerns for animal welfare, environmental sustainability, and personal health. In addition, the rise of vegan and vegetarian lifestyles among younger generations is also contributing to the growth of the Meat Substitutes Market. This shift towards alternative protein sources is expected to continue as consumers become more aware of the benefits of reducing their meat consumption.

Trends in the market: In Greece, the Meat Substitutes market of the Meat Market within The Food market is experiencing a significant increase in demand due to the growing trend of plant-based diets and ethical consumerism. This trend is expected to continue as consumers become more health-conscious and environmentally aware. As a result, there is a rise in innovative meat substitute products, such as plant-based burgers and sausages, entering the market. This shift towards plant-based options is also being driven by the rise of vegan and vegetarian lifestyles in the country. This trend has significant implications for industry stakeholders, as they will need to adapt to changing consumer preferences and invest in research and development to meet the demand for more diverse and sustainable meat substitute options.

Local special circumstances: In Greece, the Meat Substitutes Market is influenced by the traditional Mediterranean diet, which includes a high consumption of seafood and plant-based foods. This has led to a growing demand for meat-free alternatives, such as plant-based proteins and dairy-free products. Additionally, Greece's strict regulations on animal welfare and environmental sustainability have also contributed to the rise of the Meat Substitutes Market. The country's strong focus on healthy and sustainable living has created a unique market for meat substitutes, with a growing number of consumers opting for plant-based alternatives.

Underlying macroeconomic factors: The Meat Substitutes Market within The Food market in Greece is influenced by various macroeconomic factors. The overall economic stability of the country plays a significant role in determining the demand for meat substitutes. Moreover, consumer spending patterns and preferences are also influenced by economic trends, such as income levels and inflation rates. The government's fiscal policies, including taxes and subsidies, can also impact the market's growth and competitiveness. Finally, global economic trends, such as the increasing demand for sustainable and plant-based products, are driving the adoption of meat substitutes in Greece. These factors collectively shape the market landscape and present opportunities and challenges for players in the Meat Substitutes Market of the Meat Market within The Food market.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.