Fresh Meat - Africa

Africa

Highlights

Revenue in the Fresh Meat market amounts to US$104.60bn in 2024. The market is expected to grow annually by 11.32% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$261bn in 2024).
In relation to total population figures, per person revenues of US$80.48 are generated in 2024.
In the Fresh Meat market, volume is expected to amount to 14.37bn kg by 2029. The Fresh Meat market is expected to show a volume growth of 5.8% in 2025.0.
The average volume per person in the Fresh Meat market is expected to amount to 8.9kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureMethodology

The Fresh Meat market in Africa is facing subdued growth due to various factors. These include declining consumer purchasing power, increasing competition from alternative protein sources, and concerns about food safety. Despite these challenges, the market is expected to grow in the coming years, driven by a growing population, rising urbanization rates, and increasing demand for protein-rich diets. The Beef & Veal, Pork, Poultry, Mutton & Goat, and Other Fresh Meat sub-markets are all expected to contribute to this growth, as African consumers continue to prioritize fresh, locally sourced meat products. However, to fully capitalize on this potential, market players will need to invest in digital technologies and online services to cater to the increasing health awareness and convenience demands of consumers.

Customer preferences: Consumers in Africa are increasingly interested in ethically sourced and sustainable fresh meat options, such as grass-fed and free-range meats. This trend is driven by a growing awareness of environmental and animal welfare issues. In addition, there is a rising demand for locally sourced meats, as consumers place a higher value on supporting local economies and reducing food miles. This has led to an increase in small-scale, artisanal meat producers and a shift away from mass-produced, factory-farmed meats.

Trends in the market: In Africa, the Fresh Meat market is experiencing a rise in demand for organic and ethically sourced meat products, as consumers become more health-conscious and environmentally aware. This trend is expected to continue, with a focus on sustainable and traceable meat production methods. Additionally, there is a growing trend of online meat delivery services, providing convenience and safety for consumers in light of the COVID-19 pandemic. These trends present opportunities for industry stakeholders to tap into the growing demand for high-quality, ethically produced meat products and to invest in e-commerce platforms to reach a wider customer base.

Local special circumstances: In Africa, the Fresh Meat Market is heavily influenced by the diverse cultural and geographical factors that vary across the continent. For instance, in North Africa, the consumption of halal meat is prevalent due to the large Muslim population. In South Africa, the market is driven by the growing demand for organic and grass-fed meat. Additionally, regulatory policies, such as import restrictions and food safety standards, also play a significant role in shaping the market dynamics in different regions of Africa.

Underlying macroeconomic factors: The Fresh Meat Market of the Meat Market within The Food market market in Africa is heavily influenced by macroeconomic factors such as population growth, urbanization, and economic stability. As the population continues to rise, so does the demand for meat products, leading to growth in the market. Additionally, the increasing urbanization rate in many African countries has resulted in a shift towards a more Westernized diet, which includes a higher consumption of meat. Economic stability in the region also plays a crucial role in the growth of the Fresh Meat Market, as it affects consumer purchasing power and overall market demand. Government policies and investments in infrastructure and agriculture also have a significant impact on the market's performance, as they can improve supply chain efficiency and stimulate market growth.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.