Meat - Africa | Statista Market Forecast

Revenue in the Meat market amounts to US$145.10bn in 2024. The market is expected to grow annually by 10.60% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$273bn in 2024).
In relation to total population figures, per person revenues of US$111.60 are generated in 2024.
In the Meat market, volume is expected to amount to 20.04bn kg by 2029. The Meat market is expected to show a volume growth of 4.7% in 2025.0.
The average volume per person in the Meat market is expected to amount to 12.9kg in 2024.

Definition:

The Meat market covers animal (both domestic and wild) and non-animal meat that are bought and consumed for nutrient-based purposes.

Structure:

The market consists of 3 different submarkets:

The Fresh Meat market covers meat from both domestic and wild animals that are fresh, chilled, or frozen. This market is divided into five submarkets: beef & veal, pork, mutton & goat, poultry, and other fresh meat.
The Processed Meat market covers all types of meat that has been dried, salted, brined, or smoked. This segment is divided into three subsegments: cold & roast meat products, ham & bacon, sausages.
The Meat Substitutes market covers meat-replacement food items created from vegetarian or vegan components.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

For more information on the displayed data, click the info button on the right side of each box.

Fresh Meat
Processed Meat
Meat Substitutes

Meat-based ready-to-eat meals
Out-of-home consumption

The Meat Market in Africa is experiencing slow growth due to various factors such as low consumer awareness about the benefits of fresh and processed meat, limited access to technology and online services, and the availability of cheaper alternatives like meat substitutes. Despite the potential for growth, the subdued growth rate can be attributed to challenges in supply chain management and infrastructure development.

Customer preferences: Consumer preferences in the Meat Market within The Food market are seeing a shift towards more sustainable and ethical choices. This is driven by increasing awareness of the environmental impact of meat production and the treatment of animals. As a result, there is a growing demand for plant-based alternatives and ethically-sourced meat products. This trend is also influenced by the cultural values of certain African countries, where vegetarianism and plant-based diets have strong cultural roots. Additionally, a rise in health-consciousness and concerns about the use of hormones and antibiotics in meat production are also contributing to this shift towards more conscious consumption.

Trends in the market: In Africa, the Meat Market within The Food market is experiencing a shift towards more sustainable and ethical practices. This trend is driven by consumer demand for transparency and accountability in the supply chain, as well as concerns about the environmental impact of traditional meat production methods. As a result, we are seeing an increase in the availability of plant-based meat alternatives and a push towards locally sourced and grass-fed meat. This trajectory is significant for industry stakeholders as it presents both challenges and opportunities for growth. Companies will need to adapt their production and marketing strategies to meet changing consumer preferences, while also considering the potential for increased competition from alternative protein sources. In the long term, this trend could have a positive impact on the sustainability of the meat industry in Africa, as well as the health and well-being of consumers.

Local special circumstances: In Africa, the Meat Market within The Food market is heavily influenced by traditional cultural practices and preferences. For instance, certain meats like bushmeat and game are considered delicacies and are in high demand. Moreover, the diverse geographical landscape of Africa contributes to the availability and variety of meats in the market. Additionally, strict regulations and restrictions on imports and exports of meat also impact the dynamics of the market. These unique local factors shape the demand and supply of meats in Africa, making it a distinct market compared to others.

Underlying macroeconomic factors: The Meat Market within The Food market in Africa is heavily influenced by macroeconomic factors such as economic stability, government policies, and consumer spending power. Countries with stable economies and supportive government policies for the food and agriculture industry are experiencing growth in the meat market. On the other hand, countries with economic challenges and unfavorable policies may see a decline in meat consumption. Additionally, the increasing population and rising income levels in Africa are contributing to the growing demand for meat, making it a lucrative market for investment.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

In the past, many cultures considered meat a luxury that could only be enjoyed on special occasions or certain days of the week, while today it is a staple that can be found in nearly all restaurants and many kitchens all over the world. The market value of the meat industry is expected to rise from 897.5 billion U.S. dollars in 2021 to over 1.3 trillion dollars by 2027. In 2022, the United States saw the highest revenue from meat products and sausages, over five billion U.S. dollars more than the second largest meat market in the world, Germany with a revenue of over 33.6 billion U.S. dollars. France, Russia, and Mexico are finishing the top five countries with the biggest revenue from processed meats.