Fruits & Nuts - Italy

Italy

Highlights

Revenue in the Fruits & Nuts market amounts to US$19.79bn in 2024. The market is expected to grow annually by 2.59% (CAGR 2024-2029).
In global comparison, most revenue is generated India (US$135bn in 2024).
In relation to total population figures, per person revenues of US$337.10 are generated in 2024.
In the Fruits & Nuts market, volume is expected to amount to 5.79bn kg by 2029. The Fruits & Nuts market is expected to show a volume growth of 0.5% in 2025.0.
The average volume per person in the Fruits & Nuts market is expected to amount to 96.6kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Fruits & Nuts Market in Italy is facing slow growth, influenced by factors like shifting consumer preferences towards healthier options, seasonal availability of fresh produce, and competition from processed alternatives, all affecting overall market dynamics.

Customer preferences: Consumers in Italy are increasingly prioritizing sustainability and local sourcing when it comes to fruits and nuts, reflecting a broader cultural shift towards environmental consciousness. This trend is particularly evident among younger demographics, who favor organic and artisanal products, often turning to farmers' markets and local co-ops. Additionally, the rise of plant-based diets is driving interest in nuts as a protein source, while convenience-oriented lifestyles are boosting demand for ready-to-eat fruit snacks, reshaping traditional consumption patterns.

Trends in the market: In Italy, the Fruits & Nuts market is experiencing a surge in demand for organic and locally-sourced products, driven by consumers' increasing focus on sustainability and environmental impact. This trend is particularly prominent among younger generations, who are more inclined to support artisanal producers and frequent farmers' markets. Additionally, the growing popularity of plant-based diets is propelling nuts as a key protein alternative. The convenience-driven lifestyle is also leading to an uptick in ready-to-eat fruit snacks, prompting industry stakeholders to innovate and adapt their offerings to align with these evolving consumer preferences.

Local special circumstances: In Italy, the Fruits & Nuts market is shaped by its diverse climate and rich agricultural heritage, allowing for a wide variety of high-quality, locally-grown produce. The emphasis on traditional farming practices and regional specialties, such as Sicilian citrus and Piedmontese nuts, enhances the appeal of artisanal products. Additionally, stringent EU regulations on food safety and organic certification foster consumer trust. Cultural festivals celebrating local harvests further engage communities, promoting sustainable consumption and strengthening the market for organic and specialty fruits and nuts.

Underlying macroeconomic factors: The Fruits & Nuts market in Italy is significantly influenced by macroeconomic factors such as agricultural policies, global trade dynamics, and consumer spending trends. The country's economic stability, characterized by moderate GDP growth and low unemployment rates, supports increased household income, leading to higher demand for premium and organic produce. Additionally, Italy's export-oriented agricultural sector benefits from favorable trade agreements within the EU, enhancing market access for local fruits and nuts. Furthermore, rising health consciousness among consumers drives interest in nutritious products, fostering innovation and diversification within the market.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.