Fruits & Nuts - Hungary

Hungary

Highlights

Revenue in the Fruits & Nuts market amounts to US$1.41bn in 2024. The market is expected to grow annually by 4.71% (CAGR 2024-2029).
In global comparison, most revenue is generated India (US$135bn in 2024).
In relation to total population figures, per person revenues of US$140.80 are generated in 2024.
In the Fruits & Nuts market, volume is expected to amount to 441.90m kg by 2029. The Fruits & Nuts market is expected to show a volume growth of 1.5% in 2025.0.
The average volume per person in the Fruits & Nuts market is expected to amount to 41.8kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Fruits & Nuts Market in Hungary is experiencing minimal growth, influenced by factors such as changing consumer preferences towards healthier options, fluctuations in agricultural yields, and increased competition from imported products, which challenges local producers.

Customer preferences: Consumers in Hungary are increasingly prioritizing health and wellness, which has led to a rising demand for organic and locally sourced fruits and nuts. This trend reflects a broader cultural shift towards sustainability and clean eating, particularly among younger demographics who are more conscious of environmental impacts. Additionally, the growing popularity of plant-based diets is driving interest in nuts as protein alternatives. As urban lifestyles evolve, convenient, ready-to-eat fruit and nut snacks are gaining traction, catering to busy consumers seeking healthier on-the-go options.

Trends in the market: In Hungary, the Fruits & Nuts Market is experiencing a surge in demand for organic and locally sourced products, driven by consumers’ increasing focus on health and sustainability. This trend is particularly strong among younger demographics, who are seeking environmentally friendly options. The rise of plant-based diets is further propelling interest in nuts as viable protein sources. Additionally, the popularity of convenient, ready-to-eat snacks is reshaping product offerings, pushing industry stakeholders to innovate and adapt to meet the needs of busy, health-conscious consumers.

Local special circumstances: In Hungary, the Fruits & Nuts Market is shaped by a rich agricultural heritage and a strong emphasis on traditional farming practices. The country's diverse climate allows for the cultivation of various fruits and nuts, fostering a local food culture that values freshness and quality. Additionally, stringent EU regulations on food safety and organic certification encourage transparency and sustainability in production. This regulatory landscape, combined with a cultural preference for seasonal and regional products, drives consumer loyalty towards local offerings, distinguishing Hungary's market from others.

Underlying macroeconomic factors: The Fruits & Nuts Market in Hungary is significantly influenced by macroeconomic factors such as agricultural policy, international trade dynamics, and consumer spending power. Hungary's national economic health, characterized by growth in GDP and a stable inflation rate, supports increased disposable income, enhancing consumer demand for high-quality fruits and nuts. Moreover, EU agricultural subsidies and trade agreements facilitate the export and import of these products, allowing local producers to compete internationally. Additionally, global trends towards health and wellness are prompting a rise in demand for fresh and organic produce, further shaping the market landscape and encouraging sustainable practices among local farmers.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.