Fruits & Nuts - Greece

Greece

Highlights

Revenue in the Fruits & Nuts market amounts to US$2.47bn in 2024. The market is expected to grow annually by 3.56% (CAGR 2024-2029).
In global comparison, most revenue is generated India (US$135bn in 2024).
In relation to total population figures, per person revenues of US$239.40 are generated in 2024.
In the Fruits & Nuts market, volume is expected to amount to 1.11bn kg by 2029. The Fruits & Nuts market is expected to show a volume growth of 1.9% in 2025.0.
The average volume per person in the Fruits & Nuts market is expected to amount to 99.0kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Fruits & Nuts Market in Greece is experiencing negligible growth, influenced by factors such as changing consumer preferences, economic fluctuations, and competition from imported products, which challenge local production and limit market expansion opportunities.

Customer preferences: Consumers in Greece are increasingly prioritizing health and sustainability, leading to a rising demand for organic and locally-sourced fruits and nuts. This shift is influenced by a growing awareness of nutritional benefits and environmental impact, particularly among younger demographics. Additionally, the Mediterranean diet's resurgence has prompted interest in traditional, natural snacks, enhancing the appeal of regional products. As a result, local producers are adapting their offerings to meet these preferences, focusing on quality and transparency in sourcing.

Trends in the market: In Greece, the Fruits & Nuts market is experiencing a notable shift towards organic and sustainably sourced products, driven by consumers' increasing health consciousness and environmental awareness. The popularity of the Mediterranean diet is fueling interest in traditional snacks made from local fruits and nuts, particularly among younger generations. This trend signifies a growing preference for quality and transparency, compelling local producers to innovate and adapt their offerings. Industry stakeholders must embrace these changes to remain competitive, focusing on sustainable practices and emphasizing the nutritional benefits of their products to attract health-conscious consumers.

Local special circumstances: In Greece, the Fruits & Nuts market is uniquely influenced by the country's diverse climate and rich agricultural traditions, which foster the cultivation of high-quality local produce. The Mediterranean climate allows for a variety of fruits and nuts to thrive, enhancing their appeal due to superior taste and nutritional value. Additionally, Greece's deep-rooted cultural practices around food and family meals promote the consumption of traditional snacks, further driving demand. Regulatory support for organic farming practices also encourages sustainable production, aligning with consumers' growing preference for health-oriented products.

Underlying macroeconomic factors: The Fruits & Nuts market in Greece is significantly influenced by macroeconomic factors such as agricultural policies, export opportunities, and consumer spending patterns. Growth in the agricultural sector is supported by favorable EU subsidies, which enhance local production capabilities and encourage innovation in sustainable farming practices. Additionally, Greece's strategic location facilitates access to international markets, boosting exports of high-quality fruits and nuts. Economic stability and improving disposable incomes among consumers further drive demand for premium and organic products. Global trends towards health and wellness also impact purchasing decisions, as consumers increasingly seek nutritious snacks, fostering market expansion.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.