Fresh Fruits - Malta | Statista Market Forecast

Revenue in the Fresh Fruits market amounts to US$63.42m in 2024. The market is expected to grow annually by 4.24% (CAGR 2024-2029).
In global comparison, most revenue is generated India (US$116bn in 2024).
In relation to total population figures, per person revenues of US$118.20 are generated in 2024.
In the Fresh Fruits market, volume is expected to amount to 15.35m kg by 2029. The Fresh Fruits market is expected to show a volume growth of 2.0% in 2025.0.
The average volume per person in the Fresh Fruits market is expected to amount to 26.3kg in 2024.

Definition:

The Fresh Fruits market covers all types of fresh fruit that haven't been canned, frozen, dehydrated, or preserved in any way. This market is divided into five submarkets: apples & pears, bananas, berries & grapes, citrus fruits, and other fresh fruits such as peaches, mangos, pineapples, plums, and kiwis.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Apples & pears
Bananas
Berries & grapes
Citrus fruits
Stone and exotic fruits

Processed, dried and frozen fruits
Nuts
Mix cut fruit boxes
Out-of-home consumption

The Fresh Fruits Market in Malta is witnessing minimal growth, influenced by factors such as limited local production, changing consumer preferences, and increased competition from imported fruits. Despite health trends, the market struggles to expand significantly.

Customer preferences: Consumers in Malta are increasingly prioritizing sustainability and organic products, reflecting a growing awareness of health and environmental concerns. This shift is driven by a younger demographic that favors eco-friendly practices and locally sourced options. Additionally, the rise of plant-based diets is influencing fruit purchasing patterns, with many opting for fresh, unprocessed fruits as key components of their meals. Social media also plays a pivotal role, as visually appealing fruit presentations encourage healthier eating habits and foster community engagement.

Trends in the market: In Malta, the Fresh Fruits Market is experiencing a surge in demand for organic and locally sourced produce, reflecting a strong consumer preference for sustainability. This trend is particularly prominent among younger consumers, who are increasingly aware of health and environmental impacts. Additionally, the shift towards plant-based diets is driving fruit consumption, with fresh fruits becoming integral to meals. Social media's influence is evident, as aesthetically pleasing fruit displays promote healthier eating habits and foster community connections. These trends present significant opportunities for producers and retailers focused on sustainability and quality, potentially reshaping supply chains and marketing strategies.

Local special circumstances: In Malta, the Fresh Fruits Market is shaped by its Mediterranean climate, which allows for the cultivation of diverse and high-quality fruits, such as citrus and grapes. Cultural traditions emphasize fresh, local produce in daily diets, fostering a strong community connection to food sources. Regulatory support for organic farming and sustainability initiatives further encourages local producers. Additionally, the island's limited agricultural land drives a focus on innovative farming techniques, enhancing the appeal of fresh, organic fruits and bolstering market growth.

Underlying macroeconomic factors: The Fresh Fruits Market in Malta is significantly influenced by macroeconomic factors such as global trade dynamics, national economic stability, and consumer spending trends. The island's reliance on imports for certain fruits exposes it to international price fluctuations and supply chain disruptions. Strong economic performance and rising disposable incomes in Malta enhance consumer demand for fresh and organic produce, driving market growth. Furthermore, governmental fiscal policies promoting agricultural innovation and sustainability bolster local farming initiatives. As global awareness of health and wellness continues to rise, the emphasis on fresh, locally-sourced fruits aligns with consumer preferences, further stimulating market activity.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

The fresh produce department is often counted as being one of the main determinants among consumers when selecting a grocery store. In 2022, the fruit and vegetable market in the U.S. was valued at over 5.8 billion U.S. dollars. In the same year, the sales of fresh fruit made up 45 percent of produce sales in the U.S., making it one of the most lucrative fresh food categories. In order to help drive sales, producers frequently launch in-store marketing campaigns. Ideas range from promoting the healthy benefits of fruit, to offering convenient, value-added snack-size options.